MELLAL HIBAH2025-04-162019-07-24https://dspace.esm-tlemcen.dz/handle/123456789/53In recent years the distribution apparatus, long dominated by manufacturers has considerably evolved under the pressure of the multiple changes that marked the system of consumption. This system links changes in attitudes of consumption to changes in distribution structures and technological changes, economic, demographic... These developments have led to changes in the distribution politic of companies. Also distribution no longer play a passive role in the adjustment between the effort of the producers and consumer demand, distributors can thus weigh heavily on manufacturers even going so far as to intervene in their choices, in the same way they can influence consumers or adapt to their needs. Among the means at the disposal of distributors to push consumers to buy while giving them maximum satisfaction, there is a way that is needed in Self-service sales stores. This is the most commonly known merchandising in recent years as merchandising; this one came into being with the development of competition and abundance of supply because the consumer needs have to be led when he finds himself alone in the face of this huge offer. In addition, the self-service shops are looking through this merchandising to optimize product performance and increase sales. Algerian society is undergoing profound changes and is evolving towards the type of society consumption, the implementation of multitudes of self-service has developed the concept of large distribution.enPresentation of retailshe customer behaviorHistory of merchandisingpresentation of the firmmerchandising by Force XpressPresentation of the surveynalysis and Interpretation of resultThesis