MENNICHE Amira Chaima2025-05-202020https://dspace.esm-tlemcen.dz/handle/123456789/195objective of gaining market share is the objective of a tiny part of large companies; the others aim rather to safeguard the shares already acquired ➢ Achieving the competitive advantage in the organization is based on several dimensions, including quality, differentiation, customer responsiveness and cost. And Sustaining and developing competitive advantages enables the organization to occupy a good competitive position in the market ➢ Productive innovation aims to improve the company's competitive position, since the most important method used by the company to achieve and improve quality is to adopt it to develop products by working on the development of periodic programs to reform quality levels competitively, rationalizing the production process and adjusting the share of purchases and creating a distinct value that satisfies the consumer. ➢ Price innovation arises by impacting on the development of the institution's competitive advantage through differentiation and building a good reputation among customers for the level of product prices to obtain more profits, taking into account the conditions of competition. ➢ Promotional innovation is considered a mechanism of achieving, developing and maintaining competitive advantage, by veheculating the wanted information to customers and build notoriety, also seek to achieve and embodying the implicit desires of potential customers ➢ Distribution innovation seek to find the best new ways to deliver the products to customers in limited time Practical results: ➢ The results showed that the study sample's evaluation of the marketing innovation with its four dimensions: product/service marketing innovation, price marketing innovation, promotion marketing innovation, distribution marketing innovation, weren’t positive and showed a medium close to low score Through arithmetic mean and standard deviation. Through this result, the first hypothesis “There is a of availability of marketing innovation dimensions in Algeria telecom” is invalidated and hence rejectedfrThesis