Chenika Mounia2026-10-072026-06-28https://dspace.esm-tlemcen.dz/handle/123456789/401This thesis examines the feasibility of SportyUp, a digital platform that connects users with sports, coaching, and wellness services in Algeria, and explores potential strategies for its growth. To achieve this objective, the study employs market analysis, user surveys, competitor comparison, and financial forecasting. The findings indicate that students, professionals, and hobby athletes are interested in affordable and user-friendly digital health solutions. Financial projections indicate that income is likely to increase gradually in the future. This increase is primarily due to revenue from subscriptions and partnerships with coaches and suppliers in the sports sector through organized collaborations. The research indicates that SportyUp is a promising and innovative business concept that has the potential to modernize Algeria's sports and wellness sector. Its potential is further enhanced by receiving the Innovative Project Label, the Start-up Label, and being officially recognized as a SPAS, providing a solid foundation for future growth and expansion.frSportyUpSPASStart-upInnovationSportsNutritionDigital PlatformThesis