حوريــة لمحــال2025-05-202020https://dspace.esm-tlemcen.dz/handle/123456789/211Packaging is a very effective way to attract the final consumer towards buying a product, as institutions have become dependent on them for success and penetration into the local and global markets. This study deals with the issue of the impact of the packaging strategy on the buying decision of the Algerian consumer, as its importance is evidenced by the effective role that pachaking plays as one of the marketing factors in influencing the decision to buy the Algerian consumer In this regard, and in order to address the existing problem, the study was dropped on the frensh Scandal perfume as a product available in the national market in order to identify the extent contributes to the infleuce of the Algerian consumer purchase decision, by analyzing the results of the questionnaire directed to a sample of the consumres of this parfume are using the SPSS model as a statistical tool to analyze the study dataother:packagingproductpurchasing decisionconsumerThesis