ملياني فيروز2025-05-112021-09-19https://dspace.esm-tlemcen.dz/handle/123456789/113This study aims to highlight how digital marketing contributes to activating and developing the relationship with the customer, as its importance is manifested in highlighting the effective role offered by digital marketing tools in achieving customer satisfaction and loyalty. The results of the study concluded that digital marketing plays an important and effective role in activating and developing the relationship with the customer, as it allows for more effective communication, dialogue and interaction between the organization and its customers without spatial or temporal restrictions.otherDigital marketingcustomer relationship managementcustomer valuesatisfactiontrustloyaltyThesis