عيسوّيونسّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّّ2025-05-202020https://dspace.esm-tlemcen.dz/handle/123456789/206Due to the profound changes and competition in global and national markets, it has become imperative that startups find ways and methods to help them continue and achieve success. Likewise, marketing creativity is an essential strategic method that ensures that startups can face difficulties, adapt to contemporary developments and changes, and create better value-added than their competitors. It guarantees her to be distinguished in customers' minds by increasing their satisfaction and earning their loyalty. Non the less this study came with the target of revealing the impact of marketing creativity on the success of investment projects. As an illustration, we have the Case study of the KhieroTaxi Foundation as a model. Where a questionnaire has been addressed to 50 participants (clients). After analyzing the data, the results showed that Khierotaxi Corporation did not apply creativity marketing in its activity, and also showed a positive relationship between marketing creativity and the success of investment projects. Based on those results, the study presented a set of recommendations that contribute to the development of startups by increasing their quality and excellence of their services and increasing the fast response to its customers, enhancing her chances of future success.othermarketingcreativityInvestment projectstartupsThesis