REMAL Amina2025-05-122021https://dspace.esm-tlemcen.dz/handle/123456789/118Change management has crucial role in staying and enhancing he market share of the enterprises, especially if the enterprise takes the creativity into consideration. This research studies two important topics represent a challenge for the Algerian com- panies, the change management and the administrative creativity. The main purpose of this study is to identify the reality of change management and its impact on administra- tive creativity in industrial semolina of MITIDJA SIM -Blida-, data collection phase has been carried out through the questionnaire to the group of administration employees of industrial semolina of MITIDJA SIM -Blida-. For the data analysis phase IBM SPSS was used. Results revealed that the change management has a significant impact on the administrative creativity, also the deal with the resistance affects positively the creative skills of the employees. Companies need to adopt the creativity and the managing of change in order to survive the challenge of the expanding marketfrChange managementadministrative creativityresistance to changeinnovationThesis