ESMT Repository
Welcome to the Digital Repository of the Higher School of Management - Tlemcen
- This digital archive preserves a wide range of scholarly materials, including publications, conference presentations, book contributions, entire books, theses, and research data.
- Data can be in various formats, such as videos, spreadsheets, code, and images.
- We keep also presentations and other scholarly resources
Recent Submissions
L'évaluation de l'efficacité des moyens traditionnels de communication entre les parents et les institutions éducatives Présentation du projet innovant MORASSALET COM
(Ecole Superieure De Managment Tlemcen, 2026-06-22) LAIB Hemam 2/ BELGHIT Ridha
Cette étude, réalisée dans le cadre de l'arrêté ministériel n°1275 "un diplôme - une startup" , vise à évaluer l'efficacité des moyens traditionnels de communication (cahier de correspondance, réunions) entre les parents et les institutions éducatives en Algérie , et leur impact sur l'implication parentale. Les résultats de l'enquête de terrain ont mis en évidence des limites structurelles et des décalages temporels dans la transmission de l'information via les supports classiques. En guise de solution, ce travail présente le projet innovant MORASSALET.COM (rebaptisé MURASALATY). Il s'agit d'une plateforme numérique centralisée et d'une application mobile trilingue (arabe, français, anglais) conçue pour numériser le carnet de liaison et fluidifier une communication bidirectionnelle et instantanée entre l'école et la famille. L'étude financière et le Business Model Canvas confirment la viabilité économique, une rentabilité croissante et une forte scalabilité du projet à l'échelle nationale.
Sécurité Perçue Et Confiance Comme Déterminants De l'adoption Du Paiement Électronique En Algérie Présentation du projet Innovant WassitPay
(Ecole Superieure De Managment Tlemcen, 2026-06-28) Midoun Mohammed El Amine
This research examines the influence of perceived security on the adoption of electronic
payment in the context of e-commerce in Algeria. Through a theoretical study, it highlights
the central role of perceived security in reducing perceived risk, strengthening trust, and
indirectly influencing adoption intention. To address the main weaknesses observed in the
Algerian market, the innovative project WassitPay was developed as a secure intermediary
platform designed to protect transactions, build trust between stakeholders, and encourage the
transition toward more reliable digital payment solutions. The findings confirm that the
development of electronic payment depends not only on technology but also on users’ trust in
the digital environment
E-SIGNAL
(Ecole Superieure De Managment Tlemcen, 2026-06-18) Mohamed Benhamou Salah Eddine Benabdallah
Healthcare institutions in Algeria face continuous challenges in managing medical equipment breakdowns, which can impact the quality of care. In this context, the E-SIGNAL project aims to develop an innovative digital system and mobile application that allows for the management and reporting of malfunctions and maintenance problems in both public and private healthcare facilities. This thesis examines the strategic, economic, and technological feasibility of the project through a methodology that combines literature review, a field survey (at the Mother and Child Hospital in Tlemcen), and strategic analysis tools (SWOT, PESTEL). The results reveal a strong development potential for modernizing hospital infrastructure and providing a relevant digitized response to maintenance needs. The project fits within a comprehensive hospital digital transformation strategy, valuing both medical staff and technical intervention teams. This thesis also provides recommendations for the implementation and future evolution of the project.
The Pillars of the Tourism Industry in Algeria A Comparative Study between Algeria and Morocco
(Ecole Superieure De Managment Tlemcen, 2026-06) Senoussaoui Ayoub Mohamed
ThisthesisexaminesthefundamentalpillarsofthetourismindustryinAlgeriaand theirroleinshapingthecountry’stourismcompetitiveness. Despitearichnatural andculturalresourcebase,Algeria’stourismsectorremainssignificantlyunderde- velopedrelativetocomparableregionaldestinations.Usingadescriptive-analytical methodologyandemployingMoroccoasaregionalbenchmark,thethesisevaluates fiveoperationalpillars:travelagencies,accommodation,recreationandheritage, catering, and transport.The findings confirm that structural and institutional weaknessespreventAlgeriafromconvertingitsresourceendowmentintocompetitive tourism performance.Policy recommendations address Open Skies, Tourism Satel- liteAccountimplementation,adedicatedinvestmentfund,andlong-termstrategic commitment
L’impact des stratégies de communication digitale sur l’attractivité d’une destination touristique CAS : wilaya de chlef
(Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle.Bouthaina Amouri
The present research has as main objective to evaluate the impact of digital communication strategies on the attractiveness of a tourist destination, taking the case of the wilaya of Chlef. To achieve this objective, we used an analytical study to investigatethe main concepts related to digital marketing, social networks, influencer marketing, e-reputation as well as tourist attractiveness and the behavior of tourists in the digital age.
Regarding the practical side, we realized a field study among 122 respondents using a questionnaire distributed via Google Forms in order to obtain reliable results. The collected data were processed and analyzed using the SPSS software version 25 as well as the Excel 2007 software. . The results of the study show that digital communication strategies have a positive and significant impact on the tourist attractiveness of the wilaya of Chlef and influence the visit intentions of tourists.