ESMT Repository
Welcome to the Digital Repository of the Higher School of Management - Tlemcen
- This digital archive preserves a wide range of scholarly materials, including publications, conference presentations, book contributions, entire books, theses, and research data.
- Data can be in various formats, such as videos, spreadsheets, code, and images.
- We keep also presentations and other scholarly resources
Recent Submissions
L’analyse de comportement des voyageurs lors de la réservation d’hôtel
(école superieure de managment tlemcen, 2025) Wafaa boufeldja; Fatima zahra benelhadj
Cette étude vise à analyser le comportement des voyageurs lors de la réservation d’hôtels. Elle se concentre sur l’identification des principaux facteurs influençant leurs décisions, tels que le prix, la localisation, les avis en ligne, les promotions et offres spéciales, ainsi que les images et descriptions des établissements. L’étude examine comment chacun de ces éléments affecte les préférences des clients et leur processus de choix. À travers cette analyse, la recherche met en lumière l’importance de ces facteurs dans la satisfaction globale des voyageurs. En s’appuyant sur des données recueillies, elle propose des pistes pour mieux répondre aux attentes des clients. L’objectif final est d’aider les professionnels du secteur hôtelier à offrir une expérience de séjour agréable, confortable et conforme aux besoins des voyageurs.
The impact of travel influencers on the brand image of a tourist destination Study case « The Travel Influencer Khoubaib »
(école superieure de managment tlemcen, 2025) Toumi Khadidja
This research investigates the impact of travel influencers on the brand image of tourist destinations, with a particular focus on the case of Algerian content creator Khoubaib Khouas. A literature review was conducted to establish a solid theoretical foundation, followed by a quantitative field survey. Data collected from 138 participants was analyzed using SPSS (version 27), confirming a significant relationship between influencer credibility and destination brand image. The findings highlight the importance of the influencer's expertise and trustworthiness in enhancing destination appeal. The study concludes that strategic use of influencers can effectively reinforce the image of tourist destinations in the digital era
The role of the Employees Empowerment Strategy on the development of the tourism sector study case -Marmoura hotel -
(école superieure de managment tlemcen, 2025) HADDADI Ines
This master's thesis explores the impact of employee empowerment as a strategic approach on the development and profitability of tourism enterprises, with a focus on the hospitality sector. The research investigates how empowering employees contributes to improving organizational performance, enhancing customer satisfaction, and ultimately increasing financial returns in hotels facing growing operational challenges.
The study was conducted through a case study at Hotel Mermoura, where data were collected using questionnaires distributed among employees across various departments. The analysis focused on understanding the relationship between employee empowerment and key organizational outcomes such as work environment, training opportunities, teamwork, and overall profitability.
Findings from the research confirmed that employee empowerment plays a crucial role in fostering a positive work climate, promoting innovation, and increasing job commitment. Moreover, results indicated a strong correlation between empowered employees and improved service quality, which directly affects guest loyalty and, consequently, hotel revenue.
L’impact de plateformes de réservation sur l’expérience touristique :comportement des touristes algériens
(école superieure de managment tlemcen, 2025) Benayad dhia Eddine; Bouzid dahou Asmaa
This study aims to evaluate the impact of digital booking platforms such as Booking.com and Expedia on tourists' experiences, from the reservation phase to post-trip evaluation, in order to address the following research question: how do digital booking platforms influence the tourist experience?
The study relied on a questionnaire involving 134 tourists, as well as an analysis of user reviews on these platforms.
The results showed that these platforms facilitate access to information, price comparison, and instant booking, which strengthens tourists' trust and enhances their overall experience.
The majority of participants expressed satisfaction with the ease of use, the speed of procedures, and the variety of available options, all of which contribute to improving the travel experience.
The Impact of Local Residents’ Behavior on Tourism
(école superieure de managment tlemcen, 2025-06) Adem Draou
This thesis examines the impact of local communities’ behavior on tourism in Algiers through a case study involving surveys and data analysis. The findings reveal complex patterns in residents’ perceptions and experiences of tourism, characterized by generally supportive yet cautious attitudes. Younger residents tend to show more openness toward tourists, while older groups exhibit more reserved views. Interaction levels vary widely, with those working in tourism-related roles engaging more frequently and positively. Although most residents deny significant cultural or environmental changes due to tourism, subtle shifts are acknowledged by those more exposed. Emotional responses range from civic pride to polite neutrality, reflecting both engagement and emotional distance. The study highlights how local behaviors serve as an influential yet often invisible framework shaping the overall tourism experience in Algiers. It also points to the importance of fostering community involvement to promote sustainable and meaningful tourism development.