Browsing by Author "1/ BENNAI Nassima 2/ BENLAHCENE Wafaa"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    L’impact de marketing sensoriel sur la décision d’achat Cas : Mind-Dz
    (Ecole Superieure De Managment Tlemcen, 2025-07-01) 1/ BENNAI Nassima 2/ BENLAHCENE Wafaa
    This thesis investigates the impact of sensory marketing on consumer decision-making. The theoretical part explores the foundations of sensory marketing, focusing on its visual, olfactory, and gustatory dimensions and their influence on buying behavior. It also examines related concepts such as need, motivation, impulse, and the purchase decision process. The practical part introduces Mind-DZ, an Algerian digital platform developed for data collection and localized marketing research. This study highlights the role of sensory influence in the agri-food sector and emphasizes the value of digital tools tailored to the Algerian context for deeper consumer insight.