Impact de la politique de distribution sur la performance commerciale des entreprises : cas de l’entreprise NIGAPAL

Abstract

"A good product that is well presented, well advertised, and reasonably priced will not be successful if not properly distributed and actually displayed" LUIS CHESKEN The objective of our work is to study the distribution policy within the company NIGAPAL and analyze whether this policy has a positive or negative impact on the performance of the company. In order to answer the problem we adopted a methodology following a descriptive approach, another analytic and a last comparative approach. Through this study we have concluded that the new distribution policy developed by NIGAPAL ensures the achievement of the objectives set by the latter, and therefore this policy has a positive influence on the commercial performance of the company