Évaluation du comportement du consommateur Étude de cas: groupe GIPLAIT filiale (LFB

Abstract

Behavior and try to answer why the analysis consumer behavior is an obligation that allows any business to ensure its economic sustainability and also to increase its economic performance, also the existence of a positive relationship between the degree of customer satisfaction and loyalty , which is a premise on which many companies base their marketing strategies . Loyal customers are the foundation on which the business can grow. Ours research allows us to put some basic concepts and notions relating to understanding the study of consumer behavior and the explanatory factors that affect consumer behavior and then the decision-making process after we have Relationnel behaviorisme