Effet de la digitalisation des acteurs du Tourisme sur L'expérience des Touristes Algériens

Abstract

This research examines the impact of the digitalization of tourism actors on the overall experience of Algerian tourists across the pre, during, and post-trip phases. Adopting a descriptive quantitative approach, the study analyzes data collected via an online questionnaire from a sample of 250 connected tourists. The main contributions of this survey reveal that the integration of digital technologies generates significant added value throughout the traveler's journey. On one hand, the online visibility of operators proves to be crucial for increasing customer satisfaction and fostering destination loyalty. On the other hand, although digital technology facilitates access to information for Algerian tourists, it does not strengthen trust in the sources consulted. In addition, the study tempers these findings by demonstrating that technological innovation by service providers does not systematically guarantee an improvement in the tourist’s perceived quality of the experience.