Déploiement d’une stratégie de communication digitale pour la promotion de la caroube en Algérie Cas de l’entreprise SARL PRODALEX

Abstract

Digital communication represents the new trend to follow in the promotion of products and services by the company, this communication has been accompanied by an explosion of supports, particularly social networks which have become a medium in great demand by companies thanks to their capacity reached a very large target, to increase visibility, improve notoriety and interact with the company's audience. We did our practical internship at SARL BOUBLENZA Where we used an exploratory methodology on digital communication through a pilot study on the creation of professional social networks dedicated especially to their carob powder product known under the brand name CARUMA in order to to promote it on the national market Our main objectives were to make the product known to make it loved by the Algerian people and to encourage them to buy it. We concluded that networks such as Facebook and Instagram are favorable to the promotion of a product on the condition that they devote time and energy, that is to say by sharing relevant and interesting content able to reach targeted targets