LA COMMUNICATION COMME OUTIL DE VALORISATION DU TOURISME LOCAL CAS DE LA WILAYA DE TLEMCEN

Abstract

The tourism industry has become, in many countries, a fundamental and leading sector in economic and social development. Algeria is today a virtually untouched tourist destination that has unfortunately not yet been sufficiently exploited unlike other countries around the Mediterranean. In particular, the wilaya of Tlemcen has attractive tourist potential and deserves to be valued. As a result, the authorities need to give more consideration to this sector, starting with the construction of sufficient infrastructure to promote the tourism image of the region. To do so, it is necessary to base these strategies on good tourism communication in order to promote tourism in this wilaya and attract potential local and foreign tourists