La communication digitale via les réseaux sociaux et son impact sur la fidélisation de la clientèle Etude de cas : Entreprise DJEZZY

Abstract

In a hyper competitive context, the interaction of the company with his customers becomes a very important element to bring closer to its customers of the company, the social networks offer new tools to strengthen the relation with the customers, to be close to listen to them and share with them all the brand news. The company Djezzy has adopted social networks in its communication strategy in order to be close to its target but also to keep its place on the national market and to improve its products and keep its brand image. In this present work, a study has been carried out on the subject of digital communication via social networks and its impact on customer loyalty of Djezzy. The field survey that we conducted in this context, allowed us to know that the communication of Djezzy via social networks contributes to the loyalty of its customers through the listening and the permanent interaction with them, as well as by exploiting social interactions in its favor.