Management des établissements touristiques
Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/7
صناعة السياحة والسفر هي إحدى أهم الصناعات وأسرعها نمواً في العالم اليوم، ولسوف تكون واحدة من ثلاث صناعات التي تقود الاقتصاد العالمي في القرن الواحد والعشرين بجانب صناعتي الاتصالات وتكنولوجيا المعلومات. ومع النمو المطرد لهذه الصناعة، والتطورات السريعة التي تشهدها يوماً بعد يوم، فقد كان الزاماً علي المدرسة العليا لإدارة الاعمال بتلمسان أن تواكب هذه التطورات من الناحية الأكاديمية، بما يجعل دارس هذا التخصص يحصل علي أعلي مستوي تعليمي ومهاري متاح، ويجعله مؤهلاً لشغل الوظائف المختلفة في قطاع السياحة والفنادق، والذي يشهد بدوره نمواً متزايداً في الجزائر
يهدف التخصص إلى تدريس الطلبة النظرية المتكاملة في المجالات الأساسية في السياحة المحلية والتخطيط والتسويق السياحي، وكذلك تدريسهم مهارات الاتصال وفن التعامل مع السياح ، وتدريبهم عملياً على فنون الإرشاد السياحي وإدارة العلاقات السياحية البيئية والتاريخية ، ويعطى الطالب مساقات في اللغات والتاريخ والإدارة السياحية
إكساب الطالب المعارف والمهارات اللازمة في حقول صناعة السياحة
دعم خطة التنمية الاقتصادية الاجتماعية الشاملة و المستدامة في صناعة السياحة
المساهمة في اعداد كوادر علمية ومهنية تلبي الاحتياجات المتزايدة في سوق العمل بسبب تعاظم الاستثمار المحلي والاجنبي في قطاع السياحة في جميع مجالاتها وبما يتناسب مع الخطة الاستراتيجية لوزارة السياحة
العمل على تطوير مجالات جديدة في صناعة السياحة
يهدف التكوين ايضا الى تعزيز روح المبادرة من خلال تزويد الطلاب بالوسائل اللازمة لإنشاء مشروعهم الخاص
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Item The Pillars of the Tourism Industry in Algeria A Comparative Study between Algeria and Morocco(Ecole Superieure De Managment Tlemcen, 2026-06) Senoussaoui Ayoub MohamedThisthesisexaminesthefundamentalpillarsofthetourismindustryinAlgeriaand theirroleinshapingthecountry’stourismcompetitiveness. Despitearichnatural andculturalresourcebase,Algeria’stourismsectorremainssignificantlyunderde- velopedrelativetocomparableregionaldestinations.Usingadescriptive-analytical methodologyandemployingMoroccoasaregionalbenchmark,thethesisevaluates fiveoperationalpillars:travelagencies,accommodation,recreationandheritage, catering, and transport.The findings confirm that structural and institutional weaknessespreventAlgeriafromconvertingitsresourceendowmentintocompetitive tourism performance.Policy recommendations address Open Skies, Tourism Satel- liteAccountimplementation,adedicatedinvestmentfund,andlong-termstrategic commitmentItem L’impact des stratégies de communication digitale sur l’attractivité d’une destination touristique CAS : wilaya de chlef(Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle.Bouthaina AmouriThe present research has as main objective to evaluate the impact of digital communication strategies on the attractiveness of a tourist destination, taking the case of the wilaya of Chlef. To achieve this objective, we used an analytical study to investigatethe main concepts related to digital marketing, social networks, influencer marketing, e-reputation as well as tourist attractiveness and the behavior of tourists in the digital age. Regarding the practical side, we realized a field study among 122 respondents using a questionnaire distributed via Google Forms in order to obtain reliable results. The collected data were processed and analyzed using the SPSS software version 25 as well as the Excel 2007 software. . The results of the study show that digital communication strategies have a positive and significant impact on the tourist attractiveness of the wilaya of Chlef and influence the visit intentions of tourists.Item L’impact de l’image de la destination sur le comportement des touristes à l’ère digitale, étude de cas de la wilaya d’Oran(Ecole Superieure De Managment Tlemcen, 2026-06-16) Benkerdagh Mohamed CherifThe present study seeks to examine the impact of the brand image of Oran as a tourist destination on visitor behaviour in the digital era, drawing upon its fundamental components, namely infrastructure, transportation, value for money, cleanliness, climate, leisure activities, gastronomy, safety, atmosphere, hospitality, and cultural identity. To this end, a descriptive and analytical approach was adopted, based on the administration of a questionnaire to a sample of 150 respondents, of whom 131 responses proved usable and were retained for analysis. The statistical processing of the data was carried out using SPSS software (version 25), employing such tools as Pearson's correlation coefficients, analysis of variance (ANOVA), and simple linear regression. The findings obtained make it possible to validate the initial hypothesis and highlight the existence of a positive and statistically significant relationship between the brand image of the Oranian destination and visitor behaviour, as well as with their intention to visit and their propensity to recommend the destination.Item Effet de la digitalisation des acteurs du Tourisme sur L'expérience des Touristes Algériens(Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle MISSOUM Mimouna & Mlle HICHAM ZakiaThis research examines the impact of the digitalization of tourism actors on the overall experience of Algerian tourists across the pre, during, and post-trip phases. Adopting a descriptive quantitative approach, the study analyzes data collected via an online questionnaire from a sample of 250 connected tourists. The main contributions of this survey reveal that the integration of digital technologies generates significant added value throughout the traveler's journey. On one hand, the online visibility of operators proves to be crucial for increasing customer satisfaction and fostering destination loyalty. On the other hand, although digital technology facilitates access to information for Algerian tourists, it does not strengthen trust in the sources consulted. In addition, the study tempers these findings by demonstrating that technological innovation by service providers does not systematically guarantee an improvement in the tourist’s perceived quality of the experience.Item The Impact of Travel Influencers on Domestic Tourists’ Behaviour in Algeria(Ecole Superieure De Managment Tlemcen, 2026-06) Zernah Adda Belkhiri SaidThis study examines the impact of travel influencers on domestic tourist behaviour in Algeria, focusing on four dimensions: influencer credibility, content quality, parasocial relationship strength, and electronic word-of-mouth (eWOM) perception. A quantitative research approach was adopted, and data were collected through a structured questionnaire administered to Algerian social media users who follow travel influencers. The collected data were analyzed using appropriate statistical techniques to assess the relationships between the study variables. The findings indicate that travel influencers have a positive influence on domestic tourist behaviour. Influencer credibility, content quality, parasocial relationships, and eWOM perception were all found to contribute to shaping tourists’ travel-related decisions and behaviours. The study highlights the growing importance of digital influencer marketing in promoting domestic tourism and demonstrates how social media content can affect destination awareness and travel choices among Algerian tourists. The research provides practical implications for tourism stakeholders, suggesting that collaboration with credible travel influencers and the development of engaging digital content can enhance tourism promotion efforts and encourage domestic travel. The study also contributes to the existing literature by providing empirical evidence from the Algerian context, where research on influencer marketing and tourism remains limitedItem L’Impact du Marketing d’Influence sur la Communication Hôtelière Cas de l’Hôtel Renaissance Tlemcen(Ecole Superieure De Managment Tlemcen, 2026-06-15) Heniche Yasmine YaminaThis research examines the impact of integrating influencer marketing into hotel communication, focusing on the case study of the Renaissance Tlemcen Hotel. The objective is to measure the extent to which the perceived characteristics of influencers—engagement, credibility, and attractiveness—positively influence the establishment's brand awareness, brand image, and booking intentions. To achieve this, a quantitative approach was adopted, combining a questionnaire administered to 70 hotel guests with a comparative analysis of the property's Instagram statistics before and after a collaboration with the influencer Chef Hadjer. The findings reveal that all three research hypotheses are confirmed, with credibility emerging as the most decisive lever for brand image. Furthermore, the collaboration with the influencer generated a highly significant increase in views and interactions on Instagram, concretely demonstrating the power of influencer marketing as a strategic communication tool for the Algerian luxury hospitality sector.Item Le rôle des Plateformes Numériques dans l’Amélioration de l’Efficacité Touristique étude de cas: Projet innovant 1275 «Viselly»(Ecole Superieure De Managment Tlemcen, 2026-06) NEHARI Roumaissa * RIFFI OthmaneAlgeria is experiencing a growing digital transformation that is gradually affecting all sectors, including tourism and administrative services related to international mobility. In this context, this dissertation analyzes the role of digital platforms in improving tourist efficiency, through the study of the VISELLY project, an innovative mobile application dedicated to supporting visa applications. The work is based on a methodology combining academic literature review, field survey of 103 respondents, and strategic analysis tools (SWOT, SCP, 7P Marketing Mix). The results confirm the existence of a real need, given the problems of consular appointment shortages, rejected applications, and recourse to illegal intermediaries. VISELLY offers a concrete response through AI-based document verification, secure booking, and real-time tracking. The project is part of an inclusive digitalization approach to public services, making administrative procedures simpler, more accessible, and more equitable for all Algerian citizensItem Contribution Of Green Technological Innovations To The Sustainability Of Tourist Destinations Topic: The Impact of Solar Energy Technologies on Algerian(Ecole Superieure De Managment Tlemcen, 2026-06) Rahma Kada Rahil BoughariThis study aims to assess how solar energy adoption affects environmental, economic, and social sustainability - alongside shaping the competitive edge of hotels in Algeria. A descriptive and analytical method guided the work, relying on a survey shared with 50 staff members from various hotels, particularly those at The Mirador Hotel, to collect firsthand information. Empirical findings were processed via SPSS to evaluate proposed relationships among variables. Results helped uncover links: installing solar systems ties to lower carbon output, cuts in daily expenses contribute to cost savings, while an emerging green reputation supports stronger positioning amid rivals in Algeria’s hospitality industry.Item The Role of Tourism Directorates in Coordinating the Territorial Tourism Offer Case Studies of Saïda and Tiaret(Ecole Superieure De Managment Tlemcen, 2026-06) BENSEDDIK Imene OussamaNabilAMEUR BouchraThis study aims to explore the general concepts of territorial coordination and tourism supply, while highlighting the role of the Directorates of Tourism and Traditional Industries in coordinating the territorial tourism offer. Through a case study of the directorates of Saïda and Tiaret—two public institutions responsible for coordinating stakeholders in Algeria's tourism sector—the research investigates the effectiveness of key coordination mechanisms, including human and financial resources, information systems, partnerships, and strategic planning. It further examines how these mechanisms influence the core dimensions of regional tourism supply, namely product unification, service quality, diversification, promotion, and sustainability, particularly in light of the varying tourism potential between the two regions. Adopting a descriptive-analytical approach within a mixed-method design, the study administered a questionnaire to a purposive sample of 100 sector employees, with data analyzed using SPSS software. The findings reveal a strong positive impact of coordination mechanisms on the quality of territorial tourism supply, where partnerships led in product unification, followed by human and financial resources, information systems, and finally strategic planning in the areas of promotion and sustainability.Item L’impact des stratégies de communication digitale sur l’attractivité d’une destination touristique CAS : wilaya de chlef(Ecole Superieure De Managment Tlemcen, 2026-06-21) Bouthaina AmouriNous vivons aujourd’hui dans un contexte marqué par la transformation digitale qui touche l’ensemble des secteurs, notamment le secteur touristique. Le marketing digital s’impose progressivement comme un levier stratégique essentiel permettant aux destinations touristiques d’améliorer leur visibilité, de renforcer leur image et d’accroître leur attractivité ainsi que leur compétitivité. Dans ce cadre, la wilaya de Chlef constitue un terrain pertinent pour analyser l’impact des stratégies digitales sur le comportement des touristes et sur la perception des destinations. Le présent travail de recherche avait pour objectif principal de répondre à la problématique suivante : comment les stratégies digitales influencent-elles l’attractivité et la compétitivité d’une destination touristique ? Par ailleurs, l’analyse empirique menée auprès de 122 répondants a révélé une utilisation intensive des outils numériques dans le processus de recherche et de décision touristique. Les réseaux sociaux et les avis en ligne apparaissent comme les sources les plus influentes, confirmant ainsi le rôle central du digital dans le comportement touristique actuel. Les tests statistiques effectués ont permis de valider les trois hypothèses de recherche. Ainsi, il est confirmé que les réseaux sociaux influencent positivement l’image touristique de la destination (H1), le marketing d’influence impacte l’intention de visite des touristes (H2), et que l’e-réputation influence la décision de réservation en renforçant la confiance et en réduisant le risque perçu (H3). Cependant, cette étude présente certaines limites, notamment la prédominance d’un échantillon jeune et étudiant, ainsi que la limitation géographique de l’enquête à la wilaya de Chlef, ce qui peut restreindre la généralisation des résultats. Enfin, ce travail ouvre des perspectives de recherche intéressantes, telles que l’élargissement de l’étude à d’autres régions, l’intégration de nouveaux outils digitaux émergents comme l’intelligence artificielle et les contenus immersifs, ainsi que la comparaison entre différentes destinations touristiques afin de mieux comprendre les dynamiques du marketing digital dans le secteur touristique. Conclusion générale…………………………………...……………………………… 105 En conclusion, il apparaît clairement que les stratégies digitales jouent un rôle déterminant dans l’amélioration de l’attractivité et de la compétitivité des destinations touristiques, en influençant à la fois l’image perçue, l’intention de visite et la décision de réservation