Marketing Agroalimentaire

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/6

La formation Marketing Agroalimentaire vise à fournir aux étudiants une compréhension globale des principaux enjeux économiques et stratégiques du marketing des entreprises agroalimentaires à l’échelle mondiale. Elle permet également d’identifier et d’évaluer les modèles et les tendances des marchés alimentaires mondiaux et de savoir comment les adopter en conséquence. Une meilleure connaissance des principaux outils de marketing tels que l’analyse de la demande, le comportement des consommateurs, les stratégies concurrentielles, l’analyse de marché, le développement de produits, les canaux de distribution, la communication, l’analyse des coûts et des prix et la gestion de la marque. La formation est assurée par des enseignants chercheurs qualifiés, enrichie par des études de cas et appuyée par des experts dans ce domaine d’activité.

Browse

Search Results

Now showing 1 - 4 of 4
  • No Thumbnail Available
    Item
    Behavioral intention to purchase sustainable food by Gen Z
    (Ecole Superieure De Managment Tlemcen, 2025-07) Fellague aya
    The transition toward more sustainable consumption patterns is increasingly driven by younger generations, particularly Generation Z. This dissertation investigates the behavioral intention of Generation Z to purchase sustainable food, focusing on the interplay between individual attitudes, confidence in sustainability labels, and the influence of social media. After a comprehensive review of the literature, a quantitative method was employed through a survey of 119 Generation Z participants. The results indicate that while a positive attitude alone did not directly predict purchase intention, trust in labels was found to mediate this relationship. Additionally, social media engagement strengthened the effect of attitudes on purchasing intentions. These findings highlight the importance of credible labeling and strategic social media marketing to effectively reach this environmentally conscious generation.
  • No Thumbnail Available
    Item
    L’impact de l’emballage sensoriel sur la qualité perçue des produits agroalimentaires en Algérie : Étude de cas des produits laitiers de l’unité de SAIDA du Groupe Giplait
    (Ecole Superieure De Managment Tlemcen, 2025-07) ♦ BRAHIMI Ferdous ♦ DJEDIANE Souheir
    In a competitive agri-food market, sensory packaging is a strategic lever influencing the perception of product quality. This thesis analyzes its impact on GIPLAIT's dairy products in Algeria, combining qualitative interviews and quantitative surveys. The results show that visual elements (color, design, images) are essential, while tactile and olfactory aspects enhance the overall experience. Algerian companies need to adapt their packaging strategies to local preferences while integrating sustainable dimensions. Eco-friendly packaging, using recycled or biodegradable materials, is gaining popularity, supported by certifications like ISO 14001. Innovation in sustainable materials poses the challenge of balancing aesthetics and functionality. For GIPLAIT, it is recommended to introduce seasonal designs and communicate about sustainability, as packaging is crucial for improving quality perception and differentiation in the market.
  • No Thumbnail Available
    Item
    L'impact du marketing sensoriel sur la fidélité des clients Cas de restauration rapide "larry fried Chicken"
    (Ecole Superieure De Managment Tlemcen, 2025-07) Bellifa Hassina et Mohamed Belhadj Nesrine
    Sensory marketing has become a major strategiclever for companiesseeking to stand out. By engaging the visual, olfactory, auditory, and gustatorysenses, itallows the creation of immersive and emotionalconsomptionexperiences, thusstrengtheningcustomerattachment to the brand. More thanjust a tool for attraction, sensory marketing aims to generate positive and memorable experiences, which are key to building lasting customerloyalty. The survey conducte damong customers of the restaurant "Larry Fried Chicken" shows that the quality of the sensoryatmosphere, combinedwith the professionalism of the staff, plays a decisiverole in the overall customer experience. These elements directly influence customer satisfaction, which in turn leads to greaterloyalty. Therefore, sensory marketing emerges as an essential driver of differentiation and customer retention in a competitive environment
  • No Thumbnail Available
    Item
    L’impact de la digitalisation sur les pratiques managériales des équipes de vente des entreprises agroalimentaires : Etude de cas et analyse qualitative
    (Ecole Superieure De Managment Tlemcen, 2025-08) Mr. BARKA Achraf Ayoub
    In the continually transforming agri-food sector, digitalization plays a pivotal role in evolving management practices, especially within sales teams. This study aims to understand the impact of digital tools on the management of these teams. Using a qualitative approach, interviews were conducted with several companies in the sector to assess the real effect of digitalization on key aspects such as performance monitoring, recruitment, training, and communication. The results show that integrating digital tools promotes better results evaluation and improved commercial performance monitoring. It also simplifies the recruitment processes for sales representatives and enhances the flow of information among collaborators. The analysis also reveals a willingness to adapt and a recognition of the strategic importance of these tools. To succeed in this transition, it's essential to support teams through adapted training and to promote the exchange of best practices among companies, ensuring sustainable evolution in an ever-changing environment