The impact of travel influencers on the brand image of a tourist destination Study case « The Travel Influencer Khoubaib »

Abstract

This research investigates the impact of travel influencers on the brand image of tourist destinations, with a particular focus on the case of Algerian content creator Khoubaib Khouas. A literature review was conducted to establish a solid theoretical foundation, followed by a quantitative field survey. Data collected from 138 participants was analyzed using SPSS (version 27), confirming a significant relationship between influencer credibility and destination brand image. The findings highlight the importance of the influencer's expertise and trustworthiness in enhancing destination appeal. The study concludes that strategic use of influencers can effectively reinforce the image of tourist destinations in the digital era