التسويق الأخضر ضمن متطلبات التنمية المستدامة تجارب بعض الدول على ضوء تقارير التنمية

Abstract

The persistence of economic institutions in their impact on the environment during the exercise of their various activities, especially the marketing ones, led to the emergence of most of the environmental problems that we live in today, and in light of the challenges of sustainable development it was necessary to take the marketing function into consideration all environmental considerations, which led to the emergence of the concept of marketing Green, the latter is concerned with the effects of the marketing function on the environment, as it contributes to creating green products and how to distribute and promote them, in order to reduce the negative effects of the Foundation's activities on society and the environment, thus achieving the dimensions of sustainable development on the environmental, societal and economic levels. This study was based on analyzing the pioneering experiences of some countries by shedding light on green marketing within sustainable development strategies, as these studies showed that wherever there is sustainable development, there is green marketing.