Marketing
Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/2
Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.
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Item دور إدارة المعرفة في تحسين جودة خدمات التعليم العالي حسب Servequal نموذج " - تلمسان– دراسة حالة(المدرسة العليا للإدارة الاعمال تلمسان, 2021-07-11) بن صغير محمد; بعطوش محمدThis study aimed to explain the processes of knowledge management and know its role in improving the quality of higher education services according to the servequal model in the Higher School of Management - Tlemcen, through the use of the descriptive analytical approach to verify the effect of the independent variable on the dependent variable in the light of the study hypotheses. The study population is represented by the school’s (65) professors, while the study sample included (48) professors, and the two students relied on a questionnaire containing the study’s two variables (knowledge management processes and the quality of higher education according to the sevequal model. And after using the appropriate statistical methods for data processing and analysis, we found a positif significant relationship between knowledge management and improving the quality of higher education services at the Higher School of ManagementItem ﻣﺸﺮوع إﻧﺸﺎء ﻣﺰرﻋﺔ ﻹﻧﺘﺎج اﻟﺪﺟﺎج و اﻟﺒﻴﺾ اﻟﻌﻀﻮي دراﺳﺔ ﺣﺎﻟﺔ 'اﻟﻤﺰرﻋﺔ اﻟﺒﻠﺪي 'ﺑﺸﻠﻐﻮم اﻟﻌﻴﺪ ﻣﻴﻠﺔ(المدرسة العليا للإدارة الاعمال تلمسان, 2021-07-06) ﺣﻔﺮة زﻫﻴﺔThis study aimed to highlight the role of entrepreneurial work in small and medium enterprises by highlighting the role of women entrepreneurs, which were characterized by their creativity despite the challenges. Where the study was based on how to establish a project represented in an organic poultry farm for the production of municipal eggs that targets a segment of customers in order to raise the slogan of healthy nutrition for the consumer, which has become a global trend for a healthy lifestyle. The economic feasibility proved that our project is successful and profitabeItem ﻗﻴﻤﺔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ و أﺛﺮﻫﺎ ﻋﻠﻰ ﺳﻠﻮك اﻟﻤﺴﺘﻬﻠﻚ اﻟﺠﺰاﺋﺮي دراﺳﺔ ﺣﺎﻟﺔ ﻣﺆﺳﺴﺔ ﻧﻔﻄﺎل ﺗﻴﺒﺎزة(المدرسة العليا للإدارة الاعمال تلمسان, 2021-09-26) ﻋﻴﻨﺎوي ﺟﻤﺎل اﻟﺪﻳﻦThe trademark is of great importance in improving the level of commercial and economic activity of any organization branding is a means od legitimat competition that aims to attract costomers ans consumers ; the aim of this research was to try to study , analyze and evaluate the impact of the brand on the behavior of the brand the algerian , consumer in the tipaza naftal corporation , and to achieve this goal , we relied on a field study using the spss program, the results of our study indicate that there is a positive directional effect of the influence of the brand on the behavior of the algerian consumer this study aims to identify the impact of the brand on the consumer, represented in ( consumer satisfaction, by the brand ) through previous studies and consumer behavior literatur, survey list was developed to collect the primary data for the study where 70 survey lists were distributed to brand consumers we retrieved 30 listsItem مساهمة التسويق الرقمي في تنمية العلاقة مع الزبون(المدرسة العليا للإدارة الاعمال تلمسان, 2021-09-19) ملياني فيروزThis study aims to highlight how digital marketing contributes to activating and developing the relationship with the customer, as its importance is manifested in highlighting the effective role offered by digital marketing tools in achieving customer satisfaction and loyalty. The results of the study concluded that digital marketing plays an important and effective role in activating and developing the relationship with the customer, as it allows for more effective communication, dialogue and interaction between the organization and its customers without spatial or temporal restrictions.Item دور جودة الخدمات في تحقيق رضا الزبائن - وكالة البيض –دراسة حالة مؤسسة موبيليس(المدرسة العليا للإدارة الاعمال تلمسان, 2020-06-24) خولة بردانThis study represents to highlight each dimension of the quality of services provided and to determine which dimensions have an impact on achieving customer satisfaction. We divided our study into two parts, a theoretical part consisting of two chapters, containing all concepts related to the quality of services and customer satisfaction and the relationship between them. And a practical part related to the field study, our selection of Mobilis as the place for our study as the first distributor of the mobile network in Algeria, so that we distributed a questionnaire to a sample of Mobilis customers at El Bayadh Agency in order to collect and analyze data and know the results. Finally, we concluded that the customers of Mobilis Mobile Network Agent are satisfied with the services provided to them, rate their quality highly, and attach great importance to security and trust.Item دور التسويق الالكتروني في تحسين الميزة التنافسية دراسة حالة :مؤسسة طونيك صناعة - بواسماعيل(2021) مخانق عبد المجيدNowadays, all areas and sectors of business in the world are witnessing a digital transformation. The impact of this transformation on various departments was reflected in the structuring of institutions in particular in terms of goals to be achieved and in record time. In fact, the information revolution that accompanied globalization and the opening to the world market helped to change many concepts, including the traditional concept of commerce. The internationalization and digitalization of business activity have made a work that does not recognize the time and territorial boundaries either between individuals or the market. They link the so-called e-commerce, to the extent that online shopping has become the daily routine of modern people. E-marketing is an interesting topic for many economic institutions, as it enables them to gain many competitive advantages. Thus it helps them in ensuring their flexibility in the face of competition. In this context, this study came to learn about e-marketing and its role in improving the competitive advantage of the economic institutions having the light on Tonic Corporation as a case studyItem دراسة علاقة المزيج التسويقي بالإستراتيجية الشاملة للمؤسسات الجزائرية حالة مؤسسة تلواز(المدرسة العليا للإدارة الاعمال تلمسان, 2021-09-21) لوخاد يمينةThis research aims to study the relationship of the marketing mix with the comprehensive strategy of Algerian institutions, where the study was conducted on the Teloise Foundation, the research section was divided into 04 chapters. It was devoted to the study of the institution’s case and the presentation and discussion of the results, where a set of results was reached, the most important of which was: It was concluded that the success of the institution in gaining a competitive advantage is related to the extent of compatibility between the adopted comprehensive strategy and its marketing mix, and that the matter is not only related to gaining competitive advantage, but rather it must be maintained for as long as possibleItem تأثير قائد الرأي الالكتروني على نية الشاري لدى المستهلك الجزائري(المدرسة العليا للإدارة الاعمال تلمسان, 2022-06-21) بلهاني سعادCette étude visait à connaître l'impact de la crédibilité du leader d'opinion électronique sur l'intention d'achat du consommateur algérien, et après avoir passé en revue ses aspects théoriques, nous avons testé ses hypothèses sur le terrain, en s'appuyant sur l'outil questionnaire, qui comportait plusieurs axes qui reflètent l'impact de chaque variable de l'étude (crédibilité, utilité de l'information, intention d'achat) et le rôle de chacune d'entre elles dans l'influence de la décision d'achat. Après avoir collecté les réponses des membres de l'échantillon, composé de 104 personnes, et analysé les résultats du questionnaire électronique et l'avoir traité statistiquement, sur la base du programme d'analyse statistique SPSS V26. Nous avons conclu que la crédibilité du leader d'opinion électronique affectait l'intention d'achat du consommateur algérien, et le bénéfice de l'information qu'il obtenait de son leader avait également un impact sur sa décision.Item تأثير الكلمة المنطوقةالإلكترونية على وفاء الزبون دراسة حالة عينة من زبائن oppo للهواتف الدكية ولاية تلمسان(المدرسة العليا للإدارة الاعمال تلمسان, 2021-07-11) كروشي كريمةThe aim of the studyis to clarify the impact of the electronicoperativeword on customerloyalty, specifically the impact of the electronicutterance, whether by changinghis opinion about choosing a particularproduct or service, or even by motivatinghim and creatinghisdesire to try a product or service whileconvincinghim of itthrough publications and commentsleft by othercustomers. Aftertheirexperimentthrough social media, and in order to achieve the objectives of the study, an electronic questionnaire wasdistributed to a sample of 132 individuals, and a number of statisticalmethodswereused and processedwith the Statistical Package for Social Sciences (spss V26). . To find out the resultsreached, as well as to test the researchhypothesesthatweredeveloped, as the studyshowed a statisticallysignificantrelationshipbetween the electronicword of Mouth on customerloyaltyItem الخدمات السياحية والفندقية وتأثيرها على المستهلك السائح دراسة حالة مجموعة فنادق ولاية وهران(المدرسة العليا للإدارة الاعمال تلمسان, 2021) مناد يونس عبد الرحمانTourism activity begins with tourism marketing by showing the capabilities of the state and tourism resources, especially tourism and hotel services, such as transportation services, security services, catering services, tourist accommodation services, reception services, cleaning, food delivery services and other services, as part of the marketing orientation Modern tourism towards the tourist consumer. Tourist institutions (tourist agencies, hotels) are interested in studying the behavior of the tourist consumer in order to understand purchasing decisions that are affected by a set of psychological factors (perception, motives, personality, learning, trends) and social factors (families, groups, religions and beliefs) In order to meet those needs and desires in order to understand the behavior of the tourist consumer and his reactions to the tourism and hotel services and to know his arguments and desires, we conducted a study on a group of hotels in the state of Oran, After defining the statistical community by taking a sample of 125 tourists, the results extracted from the SPSSV26 program proved that the tourist is satisfied with the quality of tourism services. And the hotels provided to him by the hotels of the state of Oran, this indicates that the tourism and hotel sector does not suffer from a shortage and poor quality of its services, the tourist pays attention to the price and the quality of the tourist and hotel services when choosing the hotel