La veille stratégique au service de l’innovation produit cas de la briqueterie En Nour, Remchi, Tlemcen

Abstract

Today, companies are in an environment characterized by rapid and evolutionary change, and to face these challenges, many companies have embraced innovation and creativity in their activities. The aim of our research is to investigate about the relationship between the types of strategic intelligence and the innovation of product in an Algerian company who produce bricks, the company took the initiative to open a new unit to produce and introduce a new product the Mono Mur in the Algerian market. To be able to answer our assumptions; we used a mixed study i.e. a qualitative study based on an interview with the unit director and a quantitative study based on 80 employee’s survey. Finally, after analyzing and interpreting the results, we concluded that there is a relationship between strategic intelligence and innovation of product, but each company selects and uses the ones that are appropriate with the activity of the company