دور التسويق الالكتروني في تحسين الميزة التنافسية دراسة حالة :مؤسسة طونيك صناعة - بواسماعيل

Abstract

Nowadays, all areas and sectors of business in the world are witnessing a digital transformation. The impact of this transformation on various departments was reflected in the structuring of institutions in particular in terms of goals to be achieved and in record time. In fact, the information revolution that accompanied globalization and the opening to the world market helped to change many concepts, including the traditional concept of commerce. The internationalization and digitalization of business activity have made a work that does not recognize the time and territorial boundaries either between individuals or the market. They link the so-called e-commerce, to the extent that online shopping has become the daily routine of modern people. E-marketing is an interesting topic for many economic institutions, as it enables them to gain many competitive advantages. Thus it helps them in ensuring their flexibility in the face of competition. In this context, this study came to learn about e-marketing and its role in improving the competitive advantage of the economic institutions having the light on Tonic Corporation as a case study