ﻗﻴﻤﺔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ و أﺛﺮﻫﺎ ﻋﻠﻰ ﺳﻠﻮك اﻟﻤﺴﺘﻬﻠﻚ اﻟﺠﺰاﺋﺮي دراﺳﺔ ﺣﺎﻟﺔ ﻣﺆﺳﺴﺔ ﻧﻔﻄﺎل ﺗﻴﺒﺎزة

Abstract

The trademark is of great importance in improving the level of commercial and economic activity of any organization branding is a means od legitimat competition that aims to attract costomers ans consumers ; the aim of this research was to try to study , analyze and evaluate the impact of the brand on the behavior of the brand the algerian , consumer in the tipaza naftal corporation , and to achieve this goal , we relied on a field study using the spss program, the results of our study indicate that there is a positive directional effect of the influence of the brand on the behavior of the algerian consumer this study aims to identify the impact of the brand on the consumer, represented in ( consumer satisfaction, by the brand ) through previous studies and consumer behavior literatur, survey list was developed to collect the primary data for the study where 70 survey lists were distributed to brand consumers we retrieved 30 lists