دراسة علاقة المزيج التسويقي بالإستراتيجية الشاملة للمؤسسات الجزائرية حالة مؤسسة تلواز

Abstract

This research aims to study the relationship of the marketing mix with the comprehensive strategy of Algerian institutions, where the study was conducted on the Teloise Foundation, the research section was divided into 04 chapters. It was devoted to the study of the institution’s case and the presentation and discussion of the results, where a set of results was reached, the most important of which was: It was concluded that the success of the institution in gaining a competitive advantage is related to the extent of compatibility between the adopted comprehensive strategy and its marketing mix, and that the matter is not only related to gaining competitive advantage, but rather it must be maintained for as long as possible