مساهمة التسويق الرقمي في تنمية العلاقة مع الزبون

dc.contributor.authorملياني فيروز
dc.date.accessioned2025-05-11T11:07:21Z
dc.date.issued2021-09-19
dc.description.abstractThis study aims to highlight how digital marketing contributes to activating and developing the relationship with the customer, as its importance is manifested in highlighting the effective role offered by digital marketing tools in achieving customer satisfaction and loyalty. The results of the study concluded that digital marketing plays an important and effective role in activating and developing the relationship with the customer, as it allows for more effective communication, dialogue and interaction between the organization and its customers without spatial or temporal restrictions.
dc.identifier.urihttps://dspace.esm-tlemcen.dz/handle/123456789/113
dc.language.isoother
dc.publisherالمدرسة العليا للإدارة الاعمال تلمسان
dc.subjectDigital marketing
dc.subjectcustomer relationship management
dc.subjectcustomer value
dc.subjectsatisfaction
dc.subjecttrust
dc.subjectloyalty
dc.titleمساهمة التسويق الرقمي في تنمية العلاقة مع الزبون
dc.typeThesis

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