La communication digitale et son impact sur l’e-réputation de l’entreprise cas l’operateur Ooredoo - Algérie

Abstract

Digital communication is certainly one of the essential digital levers within companies, regardless of their size and objectives, they can no longer ignore social media, because they are essential channels to improve their online reputations and be present in the minds of modern consumers who have become increasingly demanding to monitor what users in the virtual community talk about the brand. This requires the integration of digital communication into its marketing approach As part of this research, we studied the impact of digital communication on e-reputation. Thanks to an empirical study carried out on the operator Ooredoo, we were able to confirm that Ooredoo's digital communication has a positive impact on its e-reputation and that its digital communication channels, especially social media, also have a positive impact on its digital reputation, so the Ooredoo operator attaches great importance to social networks in its digital communication.