megawell أثر المزيج التسويقي على زيادة مبيعات الشركة دراسة ميدانية شركة

Abstract

This study aims to highlight the role of the marketing mix and the importance of each of its elements in achieving high sales volume for the organization. In which we chose the MEGAWELL Company as a place for our study as a leading company in the field of pharmaceuticals, especially in terms of marketing its products. In the end, we concluded that the elements of the marketing mix are of great importance in increasing the sales of the establishment, and that the imbalance of one of them negatively affects the sales of the establishment