The Role of digital platforms in developing cinema marketing

Abstract

This master thesis aims to study the role of digital marketing in developing cinema marketing. Our master thesis accommodates information about various digital platforms, service marketing and cinema marketing development. Methods used in the thesis help understand how to advance film marketing using digital platforms and have a better understanding for the problematic. To realize this study, we chose quantitative research; we conducted a survey & published it online so we can understand through the answers how digital platforms help develop cinema marketing. We eventually conclude that using digital platforms indeed help evolve and develop film marketing