L’impact de la communication digitale sur l’image de marque des entreprises : Cas de la Société Algérienne de Produits Cosmétiques S.A.P.E.CO « Laboratoires Venus»

Abstract

This study analyzes the impact of digital channels such as websites, social media, and mobile web on the brand image of Venus cosmetic products. The results demonstrate that these channels have a positive impact on Venus' brand image, strengthening its modernity and innovation. The presence of a user-friendly website increases visibility and provides an immersive experience. Social media enhances interaction and consumer trust. Mobile web accessibility facilitates consumer engagement. Understanding this impact is essential for developing effective digital communication strategies and maintaining a strong relationship with consumers