The application of online marketing strategies: A study of the effectiveness of various tools In the Algerian territory

Abstract

Nowadays, the internet became an important partin our lives. This technological revolution has added a new needs to our growing ones, we are always looking for news updates, watching videos, communicating with other people, E-learning and many other activities, the internet play a huge role in our daily lives, so much that if you are gone for one day you will feel like you've missed a lot of updates and news The internet has become a major forum for individuals and for companies and the relationship between customers producers or service providers has developed During our study, we noticed the opportunities and the challenges related to the internet at moment but we have a feeling that most Algerian companies are so far from using these plans whether in marketing or in communicating with their clients, therefore in this study I explained the contents of marketing strategies and communication on internet specially and also explained the most common methods used in analyzing the contribution of Algerian companies in glorifying there incomes and it's impact on the consumer Through the interviews with the company's staff and a survey on social media aimed at trying to understand the importance of e- marketing strategies and their tools and helping us to define the best options adapted with the characteristics of the Algerian market and to find ways to find ways to help our local companies understand the importance of consolidation with customers