L’impact des réseaux sociaux sur l’image de marque Cas : de l’entreprise Condor

Abstract

This memo examines the impact of social networks on the brand image of companies. Currently, with social media, brands face new opportunities and challenges in managing their image. Brand image plays a key role in creating value and customer loyalty. Social networks offer an effective way to communicate with the public and promote a brand. Proactive brand management in social media is essential to maximize benefits and minimize risks. Appropriate strategies must be implemented using social media content and strategies to strengthen and protect the brand image. By addressing the problem of research, then conducting a field study and questioning the organization’s followers via social media through an e-brand questionnaire as it plays an important role in its improvement by enabling more effective communication, companies need to adapt to this new reality in order to maintain their online reputation