L’impact du marketing digital sur la satisfaction des clients : Cas d’Algérie Télécom -ACTEL d’Aïn Témouchent

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dc.contributor.authorASSAL Nour El Houda & KACIMI Yamina
dc.date.accessioned2026-10-12T08:53:16Z
dc.date.issued2023-06-19
dc.description.abstractThis research analyzes how the implementation of digital marketing by Algérie Télécom influences the level of customer satisfaction. A questionnaire was administered to 100 individuals. The statistical analysis conducted using SPSS (V.26) confirms a relationship between customer satisfaction and the effective utilization of digital marketing. Developing an action plan that leverages both the digital marketing mix and digital marketing tools can enable Algérie Télécom to make the most of its offerings while proactively addressing user demands on the internet
dc.identifier.urihttps://dspace.esm-tlemcen.dz/handle/123456789/447
dc.language.isofr
dc.publisherEcole Superieure De Managment Tlemcen
dc.subjectDigital marketing
dc.subjectdigital mix marketing
dc.subjectdigital marketing tools
dc.subjectNetwork
dc.subjectclient satisfaction
dc.subjectAlgérie Télécom
dc.titleL’impact du marketing digital sur la satisfaction des clients : Cas d’Algérie Télécom -ACTEL d’Aïn Témouchent
dc.typeThesis

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