L’impact de la stratégie low cost sur la perception des clients (cas de : hôtel ibis)

Abstract

The objective of this study is to evaluate the quality of services and the price of the Ibis hotel in Algeria from the point of view of the client, namely the search for dimensions of quality influencing the perception of the client. A case study was carried out by means of a questionnaire with 105 clients from different socio-professional categories of Ibis hotels. In order to address the problem, we used quantitative analysis, see descriptive statistics and data analysis methods processed with the Microsoft EXCEL software. The results obtained allow us to confirm the sub-hypothesis which states that the price quality ratio has a low impact on price perception, and that there is a strong and significant positive impact of the price quality ratio on quality of service perception.