Management et stratégies d’entreprises

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/4

Le master management et stratégies des entreprises est un domaine et une profession qui est au cœur de l’activité de l’entreprise avec ses concepts, ses méthodes, ses règles, ses principes et ses outils. La qualité cette formation en management génère des performances entrepreneuriales nécessaires pour la relance économique du pays. Dans ce contexte, ce parcours permet la maitrise des connaissances pour un savoir-faire et l’acquisition des compétences nécessaires pour la réussite des entreprises.

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    Boycott as an opportunity to export local product to the European market: Turkey as a case Study
    (Ecole Superieure De Managment Tlemcen, 2025-07) • SEBAAI Abdelkadir • DEHMANE SEBAIHIA Hiba
    In a world where political tensions increasingly shape market dynamics, this dissertation explores how boycott movements can create unexpected opportunities for localproducts to enter new markets. Focusing on Turkey as a gateway to Europe, the study highlights how shifts in consumerbehavior especially during periods of protest can encourage openness to alternativeproducts that align with cultural values. Using both theoretical and empirical approaches, it examines how culturalalignment, product availability, and trust influence purchasing decisions. The findings show that boycotts, rather than being mere reactions, can serve as catalysts for exportation when strategically leveraged. Through the lens of Algerian cosmetic and para-pharmaceutical products, this research proposes a bold vision: that political disruption can be transformed into economic opportunity when local industries adapt, connect, and respond with purpose
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    Boycott as an opportunity to export local product to the European market: Turkey as a case Study
    (Ecole Superieure De Managment Tlemcen, 2025-07) • SEBAAI Abdelkadir • DEHMANE SEBAIHIA Hiba
    In a world where political tensions increasingly shape market dynamics, this dissertation explores how boycott movements can create unexpected opportunities for localproducts to enter new markets. Focusing on Turkey as a gateway to Europe, the study highlights how shifts in consumerbehavior especially during periods of protest can encourage openness to alternativeproducts that align with cultural values. Using both theoretical and empirical approaches, it examines how culturalalignment, product availability, and trust influence purchasing decisions. The findings show that boycotts, rather than being mere reactions, can serve as catalysts for exportation when strategically leveraged. Through the lens of Algerian cosmetic and para-pharmaceutical products, this research proposes a bold vision: that political disruption can be transformed into economic opportunity when local industries adapt, connect, and respond with purpose.