Management et stratégies d’entreprises
Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/4
Le master management et stratégies des entreprises est un domaine et une profession qui est au cœur de l’activité de l’entreprise avec ses concepts, ses méthodes, ses règles, ses principes et ses outils. La qualité cette formation en management génère des performances entrepreneuriales nécessaires pour la relance économique du pays. Dans ce contexte, ce parcours permet la maitrise des connaissances pour un savoir-faire et l’acquisition des compétences nécessaires pour la réussite des entreprises.
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Item Boycott as an opportunity to export local product to the European market: Turkey as a case Study(Ecole Superieure De Managment Tlemcen, 2025-07) • SEBAAI Abdelkadir • DEHMANE SEBAIHIA HibaIn a world where political tensions increasingly shape market dynamics, this dissertation explores how boycott movements can create unexpected opportunities for localproducts to enter new markets. Focusing on Turkey as a gateway to Europe, the study highlights how shifts in consumerbehavior especially during periods of protest can encourage openness to alternativeproducts that align with cultural values. Using both theoretical and empirical approaches, it examines how culturalalignment, product availability, and trust influence purchasing decisions. The findings show that boycotts, rather than being mere reactions, can serve as catalysts for exportation when strategically leveraged. Through the lens of Algerian cosmetic and para-pharmaceutical products, this research proposes a bold vision: that political disruption can be transformed into economic opportunity when local industries adapt, connect, and respond with purpose.Item Boycott as an opportunity to export local product to the European market: Turkey as a case Study(Ecole Superieure De Managment Tlemcen, 2025-07) • SEBAAI Abdelkadir • DEHMANE SEBAIHIA HibaIn a world where political tensions increasingly shape market dynamics, this dissertation explores how boycott movements can create unexpected opportunities for localproducts to enter new markets. Focusing on Turkey as a gateway to Europe, the study highlights how shifts in consumerbehavior especially during periods of protest can encourage openness to alternativeproducts that align with cultural values. Using both theoretical and empirical approaches, it examines how culturalalignment, product availability, and trust influence purchasing decisions. The findings show that boycotts, rather than being mere reactions, can serve as catalysts for exportation when strategically leveraged. Through the lens of Algerian cosmetic and para-pharmaceutical products, this research proposes a bold vision: that political disruption can be transformed into economic opportunity when local industries adapt, connect, and respond with purposeItem Change management and its impact on administrative creativity: The case of INDUSTRIAL SEMOLINA OF MITIDJA “SIM” -Blida(école superieure de managment tlemcen, 2021) REMAL AminaChange management has crucial role in staying and enhancing he market share of the enterprises, especially if the enterprise takes the creativity into consideration. This research studies two important topics represent a challenge for the Algerian com- panies, the change management and the administrative creativity. The main purpose of this study is to identify the reality of change management and its impact on administra- tive creativity in industrial semolina of MITIDJA SIM -Blida-, data collection phase has been carried out through the questionnaire to the group of administration employees of industrial semolina of MITIDJA SIM -Blida-. For the data analysis phase IBM SPSS was used. Results revealed that the change management has a significant impact on the administrative creativity, also the deal with the resistance affects positively the creative skills of the employees. Companies need to adopt the creativity and the managing of change in order to survive the challenge of the expanding marketItem Changement du business model et pilotage de la performance commerciale des entreprises. Cas : ATM consulting (Bureau de consulting digital)(Ecole Superieure De Managment Tlemcen, 2022-06-26) DALI ALI Mansouria MerwaChanger c’est affronter l’incertitude mais aussi donner les moyens à l’entreprise de devenir pérenne. Pour que l’entreprise continue à vivre, il est impératif de changer de business model. Mais la conduite de ce changement reste essentielle afin d’atteindre les finalités de la stratégie d’entreprise. L’objectif de cette étude est de piloter la performance commerciale d’une entreprise à travers le changement du Business Model. Et par conséquent nous avons déployé un Tableau de Bord Prospectif pour l’entreprise ATM consulting à partir du changement du BM. Les résultats de cette recherche montrent que le changement du Business model aide à la mise en place d’un tableau de bord et l’élaboration d’un nouveau plan d’action.Item Déploiement d’un processus d’aide à la décision basé sur les TIC. Cas de la câblerie algérienne –Mostaganem(école superieure de managment tlemcen, 2021) OUAHAB KheiraStrategic decisions are generally taken by the strategic summit, they are decisions that guide the future of the company and they need the tools to help them take them, in this context the use of ICT would be a key factor for make a decision and offer an innovative use for strategic decision-making, the object of our study was to highlight the existence of a relationship between the degree of use of ICT and the improvement of decision-making strategic, and to respond to the following problem: “What is the role of ICTs in the decision-making process within the Algerian cable industry?”. In order to answer the research question, we have adopted a qualitative approach within the Algerian cable industry; an interview aims to collect information on the ICTs used and the strategic decision-making model adopted. The results obtained showed that the company does not have a pre-established decision-making process, so we opted to deploy a strategic decision-making process based on ICT for the Algerian cable industry.Item Déploiement d’une stratégie de communication digitale pour la promotion de la caroube en Algérie Cas de l’entreprise SARL PRODALEX(école superieure de managment tlemcen, 2021) BELARBI Mouna FarahDigital communication represents the new trend to follow in the promotion of products and services by the company, this communication has been accompanied by an explosion of supports, particularly social networks which have become a medium in great demand by companies thanks to their capacity reached a very large target, to increase visibility, improve notoriety and interact with the company's audience. We did our practical internship at SARL BOUBLENZA Where we used an exploratory methodology on digital communication through a pilot study on the creation of professional social networks dedicated especially to their carob powder product known under the brand name CARUMA in order to to promote it on the national market Our main objectives were to make the product known to make it loved by the Algerian people and to encourage them to buy it. We concluded that networks such as Facebook and Instagram are favorable to the promotion of a product on the condition that they devote time and energy, that is to say by sharing relevant and interesting content able to reach targeted targetsItem Essai d’analyse de la performance RH par le canal de la digitalisation. Cas de l’entreprise ORSIM(Ecole Superieure De Managment Tlemcen, 2026) MAATOUG AyaIn a context characterized by rapid digital transformation, organizations are increasingly adopting new management practices to enhance efficiency and competitiveness. This thesis examines human resource performance through the channel of digitalization within ORSIM Company. The study aims to highlight the impact of digitalized HR practices on improving both organizational and human resource performance. An empirical study was conducted using a questionnaire distributed among ORSIM employees. The findings indicate that digitalization generally contributes to improving HR performance through process optimization, faster access to information, and enhanced quality of HR services. The study therefore emphasizes digitalization as a strategic lever for the modernization and development of the human resources functionItem Essai d’analyse des effets du Burnout sur la Performance individuelle des ressources humaines Etude du cas de l’APC Tlemcen(Ecole Superieure De Managment Tlemcen, 2022-06-22) BENDI-M’RED ZinebThis work aims to study the effect of burnout on the individual performance of administrative employees at the headquarters of the Town Hall of Tlemcen. In order to measure this effect, we used a methodology which is divided into several stages, a descriptive stage, an analytical stage and finally a deductive stage. We distributed a questionnaire on a total of 129 administrative workers of the establishment where we carried out our application internship, we had a total of 117 returns to our questionnaire which was subsequently statistically processed by the software SPSS ver .26, at this end we were able to establish a negative and harmful relationship of burnout on the individual performance of the employees of the headquarters of the Town Hall of Tlemcen.Item Essaie d’analyse l’effet de la contribution de la rémunération liée aux compétences sur la performance au travail(École Supérieure de Management - Tlemcen, 2019-07-24) KHOUDI WalidLa politique de rémunération consiste en la configuration d’un système de rémunéra- tion basé sur différents éléments comme (salaire de base, les primes, les indemnités, et les avantages périphérique. . .etc.) qui vise à attirer des candidats potentiels, on trouve qu’il existe deux grandes structures dans les politiques de rémunération, la structure individuelle et la structure collective. La rémunération selon les compé- tences cherche à pallier les limites de la rémunération fondée sur les postes et les responsabilités, pour ainsi atteindre la performance au travail, dans le but de réali- ser les objectifs préalablement définis est indispensable à la réussite de l’entreprise. Dans ce cadre, notre travail de recherche analyse l’effet de la rémunération liée aux compétences sur la performance au travail au sein de l’entreprise IRS Deriche. A travers l’essai d’analyse qualitative, nous avons présenté la fiabilité de la politique de rémunération liée aux compétences adoptée par IRS et son effet sur la performance au travail au sein de la société.Les résultats de notre enquête nous ont permis de suggérer des solutions à l’attention de la DRH.Item Essaie d’analyse l’effet de la contribution de la rémunération liée aux compétences sur la performance au travail(école superieure de managment tlemcen, 2019-07) KHOUDI WalidLapolitiquederémunérationconsisteenlaconfigurationd’unsystèmederémunéra- tion basé sur différents éléments comme (salaire de base, les primes, les indemnités, et les avantages périphérique...etc.) qui vise à attirer des candidats potentiels, on trouve qu’il existe deux grandes structures dans les politiques de rémunération, la structure individuelle et la structure collective. La rémunération selon les compé- tences cherche à pallier les limites de la rémunération fondée sur les postes et les responsabilités, pour ainsi atteindre la performance au travail, dans le but de réali- ser les objectifs préalablement définis est indispensable à la réussite de l’entreprise. Dans ce cadre, notre travail de recherche analyse l’effet de la rémunération liée aux compétences sur la performance au travail au sein de l’entreprise IRS Deriche. A traversl’essaid’analysequalitative,nousavonsprésentélafiabilitédelapolitiquede rémunération liée aux compétences adoptée par IRS et son effet sur la performance au travail au sein de la société.Les résultats de notre enquête nous ont permis de suggérer des solutions à l’attention de la DRHItem Etude de la relation management des talents/ fidélité des collaborateurs au sein des entreprises en Algerie Cas : SEA(école superieure de managment tlemcen, 2020) Ikhou SoniaWithin a competitive environment, companies are in a war for talents which leads to implement a talent management system to face this situation. Our research studied the influence of talent management practices on the employee loyalty. This investigation is conducted on a sample of 178 SEA’s employees, thus a Google form questionnaire was sent to them and 107 people had responded. The findings obtained after analysing data quantitatively with IBM SPSS 25 shown that talent management practices as the development and career advancement, recognition and valorization, and the relationship between the employee and his manager have a significance impact on the workers loyalty.Item Évaluation de l’impact de la politique de formation sur la performance de l’entreprise Cas de la SEROR(école superieure de managment tlemcen, 2019-07-24) Cherif FaycalThe business environment is characterized by an ever-turbulent and increasingly uncertain change imposed by the globalization of markets, the rapid development of technologies and the growth of the knowledge economy, all of which have prompted the company to change its strategy and take the course of effective performance .One of the most effective strategies in human resources management is employee training, which is necessary to develop employee performance and create the basic knowledge and skills to develop company performance . This study aims to assess the impact of the training process on the performance of the company, which was carried out in the study complex and the realization of the technical work in west of Algeria. The results of the field study confirm that there is a positive relationship between the training policy and the development of company's performance, namely that the training policy allows a certain degree to increase the performance of SEROR by trying to develop the skills of its employeesItem Évaluation de l’impact de la politique de formation sur la performance de l’entreprise Cas de la SEROR(2019-07-24) Cherif FaycalL’environnement économique des entreprises est caractérisé par un changement permanant de plus en plus turbulent et incertain, imposé par la mondialisation des marchés, le développement fulgurant des technologies et la croissance de l’économie du savoir. Ces divers changements ont poussé l’entreprise à changer de stratégie et prendre la voie de la performance. L’une des stratégies les plus efficaces dans la gestion des ressources humaines est la formation des employés qui est vitale pour le développement du personnel et génère des connaissances et compétences essentielles au développement de la performance de l’entreprise. Notre recherche vise à évaluer l'impact de la formation dans l’entreprise, qui a été menée dans la société d’étude et de réalisation d’ouvrage d’art de l’ouest Algérien (SEROR). Les résultats de l’enquête confirment l’existence d’une relation positive entre la politique de formation et le développement de la performance de l’entreprise dans la mesure où la politique de formation permet à certain degré d’améliorer la performance de l’entreprise (SEROR) à travers le développement des compétences de ses employés.Item Evaluation de la stratégie d’intégration interne sur l’adaptabilité organisationnelle -Etude empirique -(Ecole Superieure De Managment Tlemcen, 2026-06-10) BENMAHIDIDjouhainaAmina MEDIOUNI Amani AsmaaThis research examines how internal integration strategy influences organizational adaptability through innovation and networks. The central question: “How do internal integration mechanisms influence adaptability in a complex environment?” A quantitative approach was used, based on a questionnaire distributed to 110 managers in sectors with high complexity. Data were analyzed using SPSS, PROCESS, and SmartPLS 4. Results show that internal integration significantly and positively impacts organizational adaptability, mainly through innovation and networks. Breaking down silos, fluid exchanges, trust, and informal connectors enhance responsiveness and reconfiguration capacity, improving adaptability. The study suggests that a well-planned internal integration strategy can improve adaptability and sustainable performance in AlgeriaItem Évaluation du comportement du consommateur Étude de cas: groupe GIPLAIT filiale (LFB(école superieure de managment tlemcen, 2020) .BOUGADOUM HANIABehavior and try to answer why the analysis consumer behavior is an obligation that allows any business to ensure its economic sustainability and also to increase its economic performance, also the existence of a positive relationship between the degree of customer satisfaction and loyalty , which is a premise on which many companies base their marketing strategies . Loyal customers are the foundation on which the business can grow. Ours research allows us to put some basic concepts and notions relating to understanding the study of consumer behavior and the explanatory factors that affect consumer behavior and then the decision-making process after we have Relationnel behaviorismeItem Évaluation du comportement du consommateur Étude de cas: groupe GIPLAIT filiale (LFB)(école superieure de managment tlemcen, 2020) BOUGADOUM HANIABehavior and try to answer why the analysis consumer behavior is an obligation that allows any business to ensure its economic sustainability and also to increase its economic performance, also the existence of a positive relationship between the degree of customer satisfaction and loyalty , which is a premise on which many companies base their marketing strategies . Loyal customers are the foundation on which the business can grow. Ours research allows us to put some basic concepts and notions relating to understanding the study of consumer behavior and the explanatory factors that affect consumer behavior and then the decision-making process after we have Relationnel behaviorismeItem Impact de la politique de distribution sur la performance commerciale des entreprises : cas de l’entreprise NIGAPAL(école superieure de managment tlemcen, 2020-06-29) BRIKCI NIGASSA SOUHILA"A good product that is well presented, well advertised, and reasonably priced will not be successful if not properly distributed and actually displayed" LUIS CHESKEN The objective of our work is to study the distribution policy within the company NIGAPAL and analyze whether this policy has a positive or negative impact on the performance of the company. In order to answer the problem we adopted a methodology following a descriptive approach, another analytic and a last comparative approach. Through this study we have concluded that the new distribution policy developed by NIGAPAL ensures the achievement of the objectives set by the latter, and therefore this policy has a positive influence on the commercial performance of the companyItem L’approche managériale intégrée du système « Marché hebdomadaire de Remchi ».(école superieure de managment tlemcen, 2020) Louassini DjamilaBeyond the commercial functions essential to the economic life of cities, the weekly market remains a powerful resource that contributes to the wealth of cities. Moreover, it also offers a privileged space for interventions by public institutions. For the weekly market in Remchi, the challenge remains how to ensure that the municipality of Remchi generates municipal revenues. 5 Adopting an integrated management system, the study aims to understand how market restructuring is articulated and what are the different methods that the parties adopt in order to act and take decisions once they have been identified. For our study, we pursued a quantitative method, with market users, from a sample of (175 responses) on the satisfaction questionnaire. We have come to the fact that the organization and structuring of the market facilitate the control of the occupied places and the course of activities. Having an efficient and transparent management shared between public and private actors helps to respond to the different parties and to prosper the market that will boost the revenues of the municipalityItem L’effet de l’optimisation de la chaine logistique sur la satisfaction clients Cas pratique ENIE Sidi bel abbes(école superieure de managment tlemcen, 2021) Toumi KhadidjaLa chaîne logistique est une réponse aux besoins de coopération de l'entreprise pour atteindre ses objectifs, comme la possibilité de répondre aux exigences des clients dans les meilleurs délais, au moindre coût et en respectant la qualité du produit ou du service demandé. L’objectif principal du SCM, est d’aider les entreprises à planifier et gérer les achats, la production et la distribution en s’alignant sur la demande des clients, afin de pouvoir optimiser les approvisionnements, le stock, la production la distribution, et service après vente. L'étude a adopté une conception de recherche analytique descriptive. Un échantillon de 40 personnes qui sont utilisé le produit ENIE déjà. Les données ont été obtenues à l'aide d'un questionnaire , tandis que, pour l'analyse, nous avons utilisé Excel et IBM SPSS. Les résultats ont révélé que supply chain a un impact significatif sur la satisfaction clients.Item L’effet de la gestion des conflits sur la performance au travail Cas : Spa GENERAL EMBALLAGE(école superieure de managment tlemcen, 2021-07-11) KHABER JubaConflicts are an unavoidable part of the life of a human being or a society, being able to accept them is already a step to solve them. Therefore, conflict management is one of the methods that managers use to resolve conflicts. Performance is considered to be the overall result of the efforts made by a company to achieve the planned results. The purpose of our research is to identify and understand the effect of conflict management on performance in general and at work in particular. To do this, we adopted a quantitative method using a questionnaire administered to all 41 employees. The results obtained showed us that the good management of the conflicts as well as the good ease of the working climate strictly influences the output and the performance within the company