Marketing

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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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Author: search.filters.author.Ghizlène Boukli-HacèneSubject: search.filters.subject.e-reputation

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    Médias Sociaux et E-Réputation - Cas de la Chaîne Hôtelière Marriott Algérie -
    (Ecole Superieure De Managment Tlemcen, 2023-07-06) Ghizlène Boukli-Hacène
    Social media are becoming increasingly important in the hotel sector, enabling hotels to share informations and stay in constant interaction with customers. This study focuses on the impact of social media on the e-reputation of Marriott hotels in Algeria, and how the electronic word-of-mouth influences can influence the online reputation of these hotels. We carried out a qualitative study by observing the social media of Marriott hotels, and a quantitative study by interviewing 125 customers with experience or knowledge of the establishments. Data processing was carried out using SmartPLS software, and we confirmed our hypotheses and validated that social media have a strong influence on the e- reputation of Marriott establishments.