Marketing
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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.
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Item The Impact of Marketing Innovation on The Competitive Advantage Case study: Algeria Telecom(école superieure de managment tlemcen, 2020) MENNICHE Amira Chaimaobjective of gaining market share is the objective of a tiny part of large companies; the others aim rather to safeguard the shares already acquired ➢ Achieving the competitive advantage in the organization is based on several dimensions, including quality, differentiation, customer responsiveness and cost. And Sustaining and developing competitive advantages enables the organization to occupy a good competitive position in the market ➢ Productive innovation aims to improve the company's competitive position, since the most important method used by the company to achieve and improve quality is to adopt it to develop products by working on the development of periodic programs to reform quality levels competitively, rationalizing the production process and adjusting the share of purchases and creating a distinct value that satisfies the consumer. ➢ Price innovation arises by impacting on the development of the institution's competitive advantage through differentiation and building a good reputation among customers for the level of product prices to obtain more profits, taking into account the conditions of competition. ➢ Promotional innovation is considered a mechanism of achieving, developing and maintaining competitive advantage, by veheculating the wanted information to customers and build notoriety, also seek to achieve and embodying the implicit desires of potential customers ➢ Distribution innovation seek to find the best new ways to deliver the products to customers in limited time Practical results: ➢ The results showed that the study sample's evaluation of the marketing innovation with its four dimensions: product/service marketing innovation, price marketing innovation, promotion marketing innovation, distribution marketing innovation, weren’t positive and showed a medium close to low score Through arithmetic mean and standard deviation. Through this result, the first hypothesis “There is a of availability of marketing innovation dimensions in Algeria telecom” is invalidated and hence rejectedItem The Impact of Marketing Innovation on The Competitive Advantage Case study: Algeria Telecom(école superieure de managment tlemcen, 2020) MENNICHE Amira ChaimaChanges in the environment surrounding the businesses have placed before it opportunities and threats that have forced them to adapt with the changing situation and seek to find ways to solve its problems in order to continue and grow, but more than that, to achieve the ability to respond to the changing tastes of consumers by gain their satisfaction and loyalty. And this can only be achieved by distinguishing from the competition, and achieving a sustainable competitive advantage has become the new direction in the company's business To ensure a high level of competitiveness and performance, companies must adopt new practices to adapt to the new context, that of the transition to a market economy. It is in this context that marketing has emerged as an alternative that allows for companies to be competitive and make themselves known in the market. The companies preferred in the contemporary economic conditions are the ones managing to link innovation and marketing successfully. Innovation can be seen as an asset of the company, which is directly related to the feedback of marketing. Innovation is the main driver of competitiveness. Marketing innovation is the implementation of new or significantly modified concepts or sales methods to facilitate product access to the market, such as changes in design or packaging. It is one of the most important pillars for building and strengthening the competitiveness and allows differentiating from the competitors, as it enables the organization to produce new high-quality products at the right price, and deliver them in the specified deadlines by developing means, mechanisms and systems for production characterized by speed, flexibility, abundance of production and high quality, which gives the institution the possibility of progress more with lower costs, faster delivery of products in less time, gaining a good reputation and other competitive advantages, thus strengthening its competitive position and gain market share