Marketing

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/2

Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

Browse

Filters

20201

Settings

Author: search.filters.author.SEDJAR NesrineSubject: search.filters.subject.bank

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    CRM et qualité de service Cas de la banque BADR RELIZANE
    (école superieure de managment tlemcen, 2020-09-24) SEDJAR Nesrine
    The objective of this study is to address the issue of customer relationship management as a modern administrative approach and its relationship to the quality of service in the banking institutions. Which has focused mainly on addressing the CRM at the Bank of BADR and its role in quality of service. To achieve the objectives of the study, we designed a questionnaire to collect preliminary data from the sample of the study, was developed a questionnaire to collect preliminary data from the study sample of 46 clients from BADR. Bank. We have adopted the analy tical descriptive method to address the problem of the subject.The results of the empirical study de monstrate the use of the BADR. bank of client relationship management concepts and procedures, a nd that the application of such management tools has a positive influence on the improvement of the quality of the services offered by the bank in terms of claims management, a sense of security and, above all, a better knowledge of the needs of consumers, in order to better meet them