Marketing

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/2

Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

Browse

Filters

20201

Settings

Author: search.filters.author.TOUAMI NihadSubject: search.filters.subject.Personnel in contact

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    L’impact du personnel en contact sur le comportement de fidélité des clients dans le secteur des services, Cas : D’Hôtellerie en Algérie
    (école superieure de managment tlemcen, 2020-08-30) TOUAMI Nihad
    The interpersonal relationship between the personnel in contact and the client, which is based on relational benefits, is a very important means of providing quality service. The main objective of this study is to present the concepts related to the personnel in contact, the perceived quality of the service and the relationship marketing variables theoretically. To answer the problematic and the research hypotheses on the impact of the personnel in contact on the perceived quality, satisfaction and loyalty of customers, we started an online survey with 153 respondents, only 121 were selected because they fit the standard (loyalty to the luxury hotel in Algeria). Following an exploratory and confirmatory factor analysis and a reliability test, we validated the reliability of the survey. Using structural equation modeling we were able to confirm our hypotheses, and determine that there is a significant positive linear relationship between each variable, and therefore conclude the existence of a positive influence of each variable on the other