Marketing

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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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2020 - 20212

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    Les effets de la publicité électronique sur l'orientation du consommateur : étude sur le cas de l'entreprise Mobilis Oran
    (école superieure de managment tlemcen, 2020) YACHBA Wafa
    The objective of this research to clarify and measure the effect of electronic advertising on consumer behavior. To do this, we have conducted a quantitative study on a sample of 105 people of Mobilis. Results indicate that the effects of the Mobilis company's advertisements differ from one individual people to another depending on their individual characteristics. They show also that the advertising campaign developed by the company has a real influence on consumer behavior
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    L'impact dela publicité téléviser sur le comportement du ménage
    (école superieure de managment tlemcen, 2021) Nait Said imene
    Nowadays, companies have become aware of the important role of communication, indeed and in particular, television advertising is considered as the essential element, which allows the development of a company, which aims to ensure its notoriety. Currently the consumer has changed his behavior and to develop different attitudes, which arise, from a simple feeling experienced which leads to the realization of the act of purchase. Companies, seek to attract the attention of consumers to a product in order to familiarize them in order to get them to buy, and this thanks to the means of communication at its disposal in order to influence the behavior of the consumer and his purchasing decision.