Marketing

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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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    - " تأثـيـر الـتعبئة و الـتغليف على الـقرار الـشرائي للمستـهلك الجـزائري دراسة حالة منتج "العطر
    (المدرسة العليا للإدارة الاعمال تلمسان, 2020) حوريــة لمحــال
    Packaging is a very effective way to attract the final consumer towards buying a product, as institutions have become dependent on them for success and penetration into the local and global markets. This study deals with the issue of the impact of the packaging strategy on the buying decision of the Algerian consumer, as its importance is evidenced by the effective role that pachaking plays as one of the marketing factors in influencing the decision to buy the Algerian consumer In this regard, and in order to address the existing problem, the study was dropped on the frensh Scandal perfume as a product available in the national market in order to identify the extent contributes to the infleuce of the Algerian consumer purchase decision, by analyzing the results of the questionnaire directed to a sample of the consumres of this parfume are using the SPSS model as a statistical tool to analyze the study data
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    Les effets de la publicité électronique sur l'orientation du consommateur : étude sur le cas de l'entreprise Mobilis Oran
    (école superieure de managment tlemcen, 2020) YACHBA Wafa
    The objective of this research to clarify and measure the effect of electronic advertising on consumer behavior. To do this, we have conducted a quantitative study on a sample of 105 people of Mobilis. Results indicate that the effects of the Mobilis company's advertisements differ from one individual people to another depending on their individual characteristics. They show also that the advertising campaign developed by the company has a real influence on consumer behavior