Marketing

Permanent URI for this collectionhttps://dspace.esm-tlemcen.dz/handle/123456789/2

Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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Subject: search.filters.subject.customer satisfaction

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    التسويق الالكتروني ودوره في تحقيق رضا الزبون « د ا رسة استطلاعية لمؤسسة اتصالات الج ا زئر » فرع ولاية شمؼ
    (Ecole Superieure De Managment Tlemcen, 2023-06-12) رياحي نسيمة و صديقي شريفة
    The aim of this study is to highlight the role of electronic marketing in achieving customer satisfaction in the branch of Algerie Telecom in the Chlef province. It also aims to establish the theoretical and applied relationship between the independent variable, electronic marketing, and the dependent variable, customer satisfaction. To achieve this, a descriptive-analytical approach was adopted, combining theoretical foundations with a field study conducted on a random sample of 140 customers of the Algerie Telecom branch in Chlef. Data was collected using a questionnaire and analyzed using the SPSS software package for social sciences. The study's analysis led to a set of results that confirmed a significant and negative relationship between electronic marketing and customer satisfaction in the Algerie Telecom branch in Chlef. The study also concluded that electronic marketing plays an important role in achieving customer satisfaction and is an integrated strategic tool that focuses on meeting customer needs and expectations. Customer satisfaction is also considered a vital measure for evaluating the performance of companies and brands.
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    أثر التسويق الرقمي على رضا الزبون د ا رسة حالة اتصالات الج ا زئر– وكالة بني صاف، عين تيموشنت
    (Ecole Superieure De Managment Tlemcen, 2022) بقادة بن شعايب بوسيف
    This study aimed to identify the impact of digital marketing on customer satisfaction in Algérie Telecom - Agence commercial Beni Saf, Ain Temouchent, by studying the digital marketing tools represented in the website, social networks and mobile phone and impact of these tools on customer satisfaction, and to achieve this For this, a questionnaire was used consisting of 29 sentences distributed over a sample of 120 customers at Algérie Télécom - Agence Beni Saf, and the Statistical Package for Social Sciences (SPSS ) V25 was used to analyze the data and test the study hypotheses, and the study concluded that there is a significant impact of digital marketing tools on customer satisfaction