Marketing

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Le master marketing forme des professionnels capables de mettre en œuvre une stratégie marketing et un plan d’actions marketing par rapport à un produit, un service, une ligne de produits ou de services et de réaliser ensuite des études pour analyser le résultat des actions menées. Grace à cette formation, notre école vous préparez à une insertion rapide sur le marché du travail.

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    دور التسويق الالكتروني في تحسين الميزة التنافسية دراسة حالة :مؤسسة طونيك صناعة - بواسماعيل
    (2021) مخانق عبد المجيد
    Nowadays, all areas and sectors of business in the world are witnessing a digital transformation. The impact of this transformation on various departments was reflected in the structuring of institutions in particular in terms of goals to be achieved and in record time. In fact, the information revolution that accompanied globalization and the opening to the world market helped to change many concepts, including the traditional concept of commerce. The internationalization and digitalization of business activity have made a work that does not recognize the time and territorial boundaries either between individuals or the market. They link the so-called e-commerce, to the extent that online shopping has become the daily routine of modern people. E-marketing is an interesting topic for many economic institutions, as it enables them to gain many competitive advantages. Thus it helps them in ensuring their flexibility in the face of competition. In this context, this study came to learn about e-marketing and its role in improving the competitive advantage of the economic institutions having the light on Tonic Corporation as a case study
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    التجارة الالكترونية بين التحول الرقمي و المستهلك الالكتروني في ظل جائحة كوفيد Guiddini دارسة حالة
    (المدرسة العليا للإدارة الاعمال تلمسان, 2021) شقرون عبد القادر
    The aim of this study is to investigate the extent to which the COVID-19 pandemic contributed to activating electronic commerce, whether from the digital transformation of institutions or the consumer's orientation towards electronic purchase. The descriptive- analytical approach was adopted, to check the effect of the independent variable on the two dependent variables within the hypotheses of the study. Two research tools were employed for each part of this study, where the Guiddini Foundation case study was used. It demonstrated the existence of the impact of the pandemic on the activation of e- commerce, with the approval of its path, given the comparison of the activity of his institution for the two periods before and after the pandemic. On the other hand, the questionnaire tool was employed and it was analyzed by (V25) SPSS program, addressing the study. The working body of the Higher School of Management Tlemcen: the staff of professors, students, and also its employees were in the study community. This enabled us to form a sample of (130) informants. This intent Investigates the extent of the impact of the Covid 19 pandemic on a shift in consumer behavior towards electronic purchase. After using appropriate statistical methods for data processing and analysis, we concluded that there is a direct and statistically significant relationship between the Covid 19 pandemic and digital transformation