Master

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    Le rôle du marketing d’influence sur l’e-réputation des entreprises en Algérie
    (école superieure de managment tlemcen, 2021-09-12) AMMOUR Lylia
    In the last few years..the entry of influencers to social media has totally changed it .their popularity and notoriety ..the Companies has been obliged to embrace the influence marketing 180 strategy to ensure their position and face all the harsh Contest in the market.the influencers and companies work side to side in communicational Proceedings to anchor the brand image,the digital identity,and the e-reputation.For thus,this work aimes to understand the rule of influence marketing on the e-reputation In order to answer the thesis main problem,we have done an internship and our studies based on 121 internet users , in this matter ,we illustrated the case of companies situated here in algeria.with the help of a survey made in purpose of ascertaining our research hypothesis