Master
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Item (19 إدارة اﻟﻣورد اﻟﺑﺷري ﻓﻲ اﻟﻘطﺎع اﻟﺻﺣﻲ ﺧﻼل أزﻣةﻛوﻓﯾد دراﺳﺔ ﺣﺎﻟﺔ ﻣﺳﺗﺷﻔﻰ ﻣﺻطﻔﻰ ﺑﺎﺷﺎ اﻟﺟﺎﻣﻌﻲ(المدرسة العليا للإدارة الاعمال تلمسان, 2021) ﺑوﯾﺣﻲ ﻣﺣرHuman resources management, including human resources management, is a recurrent problem for any decision-maker responsible for human resources management. As a result, several laws and restrictions have been put in place to try to control and control the good management of human resources in order to attract competencies and work to develop the human resource, which is the key to the success of corporate governance, both public and private, in order to achieve the highest established results and objectives for which the institution was found.Item A Study of factors influencing the purchase decision of a decision-making member within the Algerian family: the Local electrical appliance as a case(école superieure de managment tlemcen, 2020) Mostefaoui OumeimaIn our study, we will deal with understanding and identifying the factors affecting the purchase decision for the decision maker, we took as a case study of the Algerian family, as for the product, it was the local electrical appliances. To obtain this study, we prepared a questionnaire and published it on social media. As for the sample, it included 172 individuals, and by using the linear regression function, we were able to determine the most important factors. Those factors are consumer’s family and groups influence his buying decision, in addition to his job, his educational level, and his civil status. In addition to other factors in the purchasing phase, we mention: after-sales services, warranty and workers.Item AGRONEUX(Ecole Superieure De Managment Tlemcen, 2025-07-03) قاسمي وائلفي ظل التحديات المتزايدة التي يعيشها القطاع الفلاحي في الجزائر، من تقلبات مناخية، ونقص التكوين، وضعف الولوج الى الخدمات، ظهرت الحاجة الماسة الى حلول مبتكرة ومستدامة قادرة على اعادة بناء الثقة وتعزيز الانتاجية ورفع جودة الخدمات المقدمة للفلاحين والموالين وكل الفاعلين في هذا المجال. ومن هذا المنطلق، جاء مشروع AGRONEUX كاستجابة حقيقية وعملية لمجمل تلك التحديات، جامعا بين الرؤية الريادية، والابتكار الرقمي، والبعد الاجتماعي والاقتصادي في خدمة التنمية المستدامة للقطاع الزراعي. لقد حاول هذا المشروع طيلة مراحل دراسته وتطويره ان يجمع بين الجانب النظري والاكاديمي وبين التطبيق الواقعي والملموس، معتمدا على تحليل دقيق للسوق، واستيعاب عميق لحاجيات مختلف الفاعلين، واعتماد نماذج معاصرة مثل BMC وSMART والـ SWOT لتحديد نقاط القوة والضعف والفرص والتهديدات. كما تم التركيز على تقديم عرض قيمة متكامل يجمع بين المنصة الرقمية والخدمة البشرية المواكبة، ويؤسس لنظام ذكي يربط بين الفلاحين والخبراء، الموردين، البياطرة، البنوك، والمستهلكين، في منظومة تشاركية تنبني على الثقة، الشفافية، والمعلومة الدقيقة. AGRONEUX لا يقدم مجرد تطبيق رقمي، بل هو رؤية متكاملة لمنظومة فلاحية حديثة، قائمة على التحول الرقمي الموجه لخدمة الانسان اولا، مع الحرص على ادماج الذكاء الاصطناعي والتقنيات الحديثة دون اقصاء الدور المحوري للعامل البشري. فالفلاح هنا ليس مستهلكا سلبيا للتكنولوجيا، بل هو طرف فاعل ومساهم في تطويرها، يتلقى الارشاد، ويتفاعل مع المستشارين، ويشارك في تطوير سلاسل القيمة الزراعية من خلال بيانات دقيقة وتوصيات علمية ومرافقة مهنية. ومن خلال ما تم عرضه من عناصر المشروع، يتبين ان نجاح AGRONEUX لا يعتمد فقط على قوة الفكرة او التصميم التقني، بل يرتكز اساسا على قدرة الفريق المؤسس على تنفيذ المشروع ميدانيا، من خلال خطة مالية واضحة، واستراتيجية تسويقية مرنة، وهيكل تنظيمي فعال، وتصور زمني عقلاني يراعي ظروف السوق والواقع الجزائري. ان مشروع AGRONEUX يطمح لان يتحول في المستقبل الى مرجع وطني، وربما اقليمي، في ميدان رقمنة الخدمات الفلاحية وتحديث انظمة الدعم والارشاد. وهو نموذج قابل للتوسع والتطوير المستمر، شرط الحفاظ على فلسفته الاساسية القائمة على الابتكار، الشمول، والتمكين الاقتصادي للفلاح. وفي الختام، يمكن القول ان AGRONEUX ليس فقط مشروع تخرج اكاديمي، بل هو نواة طموحة لمبادرة وطنية بامكانها ان تسهم في احداث تحول نوعي في احد اهم القطاعات الاستراتيجية للبلاد. ومع الدعم المؤسسي المناسب، والتبني من قبل الجهات المعنية، والعمل الجاد من طرف الفريق، يمكن لهذا المشروع ان يكون اداة حقيقية لبناء فلاحة ذكية، مزدهرة، ومستدامة في الجزائر.Item AMAN DZ(المدرسة العليا لإدارة الاعمال –تلمسان, 2023-06-11) منيعي ايناس; بن داود يسرى; شرفي المعتصمAman Dz قدم عن طريق تطبيق قابل للاستعمال على كل الهواتف. ُ " همزة وصل بين الزبون والسباك، إذ ت حيث تمت دراسة المهام والمؤهلات والآهداف بكل دقة. كما تم التعمق في تحليل البيئة الخارجية من خلال تحليل المنافسين وتحديد أفضل الاستراتيجيات للسيطرة على السوق عن طريق اتباع خطة محكمة لتسويق وتوصيل الخدمة. والبيئة الداخلية من خلال تحليل الموارد ة القدرات لخلق القيمة في المشروع وانتهاج سياسة شراء ذات فعالية وكفاءة مع الموردين. وبالتالي الوصول لأهداف المشروع المسطرة وتحقيق الآرباح المرجوة. بالإضافة الى ضمان استمرارية النمو المتزايد بمنهج اس ي للمشروع.Item Analyse de la politique de distribution au sein de l’entreprise NAFTAL(école superieure de managment tlemcen, 2020) BAROUR ILYASLa stratégie de distribution est également l'une des stratégies les plus importantes du mix marketing En tant que stratégie de produit, stratégie de prix et promotion. Les éléments de distribution peuvent être divisés en deux éléments principaux : les canaux de distribution et la distribution physique. De nos jours, les produits pétroliers sont également considérés comme des produits en croissance pour les consommateurs car ils représentent des produits stratégiques, d'autant plus que l'environnement technologique et le développement mécanique évoluent, conduisant les entreprises industrielles à produire des moteurs automobiles plus modernes et complexes, qui nécessitent Un lubrifiant de haute qualité adapté à tous les types de ces moteurs. Par conséquent, les entreprises intéressées par la vente et la distribution de ces produits devraient considérer les éléments de distribution et s'efforcer de trouver la stratégie appropriée et la plus efficace pour distribuer des produits avec l'efficacité requise. En effet, elles sont très actives dans un environnement concurrentiel, notamment après l'ouverture des marchés nationaux, devant les pétrolières ou non pétrolières et autres sociétés expérimentées. Par conséquent, cette recherche se concentre sur l'analyse de la stratégie de distribution interne de lubrifiant de NAFTAL et la mesure de l'efficacité de ces canaux de distribution. À travers ces canaux, nous pouvons réaliser que cette stratégie de distribution joue un rôle important dans l'atteinte de l'excellenceItem Analyse de remboursement des soins de santé lors de la pandémie du COVID-19 Cas de la"CASNOS" Tiaret(Ecole Superieure De Managment Tlemcen, 2021) Tihal AhlemAbstract: The world has always been exposed to dangerous epidemics that have shaken the security and stability of society and made it face several difficulties in dealing with these epidemics and how to overcome these economic, social and even health crises caused by the epidemic .For society to witness the new COVID-19epidemic, that has placed the world in a situation of risk and uncertainty. It has undermined all conventional prevention systems, and forced countries including Algeria, governments and organizations to rethink their management of epidemic risks and their confrontation with uncertainty. On this point, the impact of the COVID-19 epidemic was significant on Algeria depending on its economic situation and deterioration of the health system and the situation of health establishments in AlgeriaItem Application Euriway(Ecole Superieure De Managment Tlemcen, 2025) Ghezzal Rania Kahli KhadidjaEuriway is a smart digital application designed to support entrepreneurs and beginners in the field of entrepreneurship by facilitating access to information, training, experts, and essential services for project development and success. Its added value lies in its ability to bring together all these resources into one integrated and user-friendly platform, helping reduce fragmentation, save time, and enhance the user experience. This service complementarity makes Euriway a powerful tool with a dual impact: on one hand, it promotes business creation and facilitates investment, which positively affects economic growth and job creation; on the other hand, it strengthens youth empowerment by narrowing the gap in access to training and expertise, while fostering a culture of entrepreneurship and innovation. Aligned with this vision, our application aims to become a leading entrepreneurial platform that meets the ambitions of a new generation of innovators at the regional, national, and global levels.Item Approvisionnement des médicaments et gestion des stocks au niveau des établissements de santé publics « Cas CHU -Tlemcen- »(école superieure de managment tlemcen, 2019-07-04) Dahmani HadjerThe rupture of medicines has always existed since many years, the shortages and the breakages supply the medicaments multiply and that phenomenon has progression, its durations and its effects advance all minds. The medicament has the most therapeutic instrument performing in health currently that their unique character by a health report confers on them a special status. The causes of stock outs and supplying concern different stages in the process of supply and stock. This memory addresses the issue of supplying medicament management of the first pharmacy level of the university hospital center CHU “TEDJANNI Damerdji”. The problem was defined as the recurring breaks in medicines. This study has for the purpose of talking about the application of the supply and stock management function at the hospital level. The definition and identification of the causes that result and influence the availability of medicines, and the application of an economic model « Wilson » in order to appease the magnitude and consequences of this phenomenal, while guaranteeing better access to mediciItem Approvisionnement des médicaments et gestion des stocks au niveau des établissements de santé publics « Cas CHU –Beni messous- »(Ecole Superieure De Managment Tlemcen, 2021) Oussama OualiSummary: Medicine has always been the most effective therapeutic tool in health, but due to the phenomenon of shortage and interruption of drug supplies in hospitals now, it has become necessary to search for the reasons behind the interruption of storage and lack of development in hospitals, and to work to reduce this phenomenon which negatively affects the health of the citizen and the return of doctors' work. This note addresses the problem of first-level drug supply in the pharmacy at the University Hospital Center, Isaad Hassani, Beni Messous, especially after the appearance of the coronavirus pandemic. In this study, we talked about the implementation of the role of supply and inventory management at the hospital level, and also the identification and definition of factors that have negative effects on the provision of drugs and the application of the Wilson economic model to mitigate this phenomenon in order to ensure the availability of drugs permanentlyItem Behavioral intention to purchase sustainable food by Gen Z(Ecole Superieure De Managment Tlemcen, 2025-07) Fellague ayaThe transition toward more sustainable consumption patterns is increasingly driven by younger generations, particularly Generation Z. This dissertation investigates the behavioral intention of Generation Z to purchase sustainable food, focusing on the interplay between individual attitudes, confidence in sustainability labels, and the influence of social media. After a comprehensive review of the literature, a quantitative method was employed through a survey of 119 Generation Z participants. The results indicate that while a positive attitude alone did not directly predict purchase intention, trust in labels was found to mediate this relationship. Additionally, social media engagement strengthened the effect of attitudes on purchasing intentions. These findings highlight the importance of credible labeling and strategic social media marketing to effectively reach this environmentally conscious generation.Item Boycott as an opportunity to export local product to the European market: Turkey as a case Study(Ecole Superieure De Managment Tlemcen, 2025-07) • SEBAAI Abdelkadir • DEHMANE SEBAIHIA HibaIn a world where political tensions increasingly shape market dynamics, this dissertation explores how boycott movements can create unexpected opportunities for localproducts to enter new markets. Focusing on Turkey as a gateway to Europe, the study highlights how shifts in consumerbehavior especially during periods of protest can encourage openness to alternativeproducts that align with cultural values. Using both theoretical and empirical approaches, it examines how culturalalignment, product availability, and trust influence purchasing decisions. The findings show that boycotts, rather than being mere reactions, can serve as catalysts for exportation when strategically leveraged. Through the lens of Algerian cosmetic and para-pharmaceutical products, this research proposes a bold vision: that political disruption can be transformed into economic opportunity when local industries adapt, connect, and respond with purpose.Item Boycott as an opportunity to export local product to the European market: Turkey as a case Study(Ecole Superieure De Managment Tlemcen, 2025-07) • SEBAAI Abdelkadir • DEHMANE SEBAIHIA HibaIn a world where political tensions increasingly shape market dynamics, this dissertation explores how boycott movements can create unexpected opportunities for localproducts to enter new markets. Focusing on Turkey as a gateway to Europe, the study highlights how shifts in consumerbehavior especially during periods of protest can encourage openness to alternativeproducts that align with cultural values. Using both theoretical and empirical approaches, it examines how culturalalignment, product availability, and trust influence purchasing decisions. The findings show that boycotts, rather than being mere reactions, can serve as catalysts for exportation when strategically leveraged. Through the lens of Algerian cosmetic and para-pharmaceutical products, this research proposes a bold vision: that political disruption can be transformed into economic opportunity when local industries adapt, connect, and respond with purposeItem Businessplanofourstart-up ALTAPROTECTION(2022) BERKANEHana; TOUMIRedaIn a constantly evolving world, security and protection have become crucial concerns. ALTA Protectionprojectpositionsitselfasamajorplayerininnovationinthiscriticalfield.Ouradvanced security system and revolutionary mobile application are designed to save lives and provide unparalleledpeaceofmind. However,ourvisionextendsbeyondindividualprotection.Weaspiretobroadenourimpactand servetheworldasawhole.Byaimingtogrowandencompassallareasofsecurityandprotection, weseektocontributetobuildingasaferandmoreresilientfuture.Ourultimategoalistocreatea smartsecurityecosystemthatconnectsnotonlyhouseholdsbutalsobusinesses,communities,and cities. Bypositioningourselvesasakeyplayerinthesmarthomeecosystem,ALTA Protectionaimsto expanditsinfluencetoencompasssmartcities.Webelieveinthepoweroftechnologytotransform oururbanenvironmentsintosaferandmoresustainablespaces.Throughcollaborationwithlocal authorities,partners,andindustrystakeholders,westrivetocreateconnectedcitieswheresecurity isintegratedatalllevels,frominfrastructuremanagementtocitizenprotection. We are driven by the conviction that every individual, regardless of their place of residence, deserves to live in a secure environment. Our intelligent security system is designed to be accessibleandaffordable,sothateveryonecanbenefitfromit.Wehopethatourinnovationwill haveapositiveimpactonthedailylivesofmillionsofpeopleworldwide,bringingpeaceofmind andcontributingtothepreventionofCO-relatedaccidents. The ALTA Protection project embodies technological innovation in the service of security and protection. We are committed to making a significant difference in the lives of individuals by providingadvancedsolutionsandexpandingourglobalimpact.Withourdedicationtoexcellence, weaimtobuildasaferfutureforall,wherenooneisleftunprotectedfromthedangersofcarbon monoxide.Item Change management and its impact on administrative creativity: The case of INDUSTRIAL SEMOLINA OF MITIDJA “SIM” -Blida(école superieure de managment tlemcen, 2021) REMAL AminaChange management has crucial role in staying and enhancing he market share of the enterprises, especially if the enterprise takes the creativity into consideration. This research studies two important topics represent a challenge for the Algerian com- panies, the change management and the administrative creativity. The main purpose of this study is to identify the reality of change management and its impact on administra- tive creativity in industrial semolina of MITIDJA SIM -Blida-, data collection phase has been carried out through the questionnaire to the group of administration employees of industrial semolina of MITIDJA SIM -Blida-. For the data analysis phase IBM SPSS was used. Results revealed that the change management has a significant impact on the administrative creativity, also the deal with the resistance affects positively the creative skills of the employees. Companies need to adopt the creativity and the managing of change in order to survive the challenge of the expanding marketItem Changement du business model et pilotage de la performance commerciale des entreprises. Cas : ATM consulting (Bureau de consulting digital)(Ecole Superieure De Managment Tlemcen, 2022-06-26) DALI ALI Mansouria MerwaChanger c’est affronter l’incertitude mais aussi donner les moyens à l’entreprise de devenir pérenne. Pour que l’entreprise continue à vivre, il est impératif de changer de business model. Mais la conduite de ce changement reste essentielle afin d’atteindre les finalités de la stratégie d’entreprise. L’objectif de cette étude est de piloter la performance commerciale d’une entreprise à travers le changement du Business Model. Et par conséquent nous avons déployé un Tableau de Bord Prospectif pour l’entreprise ATM consulting à partir du changement du BM. Les résultats de cette recherche montrent que le changement du Business model aide à la mise en place d’un tableau de bord et l’élaboration d’un nouveau plan d’action.Item Circuit et traçabilité des médicaments au niveau du service des urgences du CHU Mustapha Bacha(école superieure de managment tlemcen, 2019-07-22) Derradji BilelDans le cadre de la politique nationale de grande envergure menée afin d’améliorer la disponibilité des médicaments, plusieurs efforts sont déployés. Dans la même optique, cette étude se propose de décrire et analyser la sécurisation du circuit des médicaments au niveau du service des urgences du CHU Mustapha Bacha afin de déterminer les facteurs qui influencent négativement leur disponibilité et proposer des recommandations. Le processus de gestion (le circuit et la traçabilité) assure en partie la disponibilité des produits pharmaceutiques. Cette indisponibilité est liée à un dysfonctionnement dans le processus de gestion qui connait des limites au niveau du système d’information et le manque de formation et communication ainsi que dans l’organisation du système d’approvisionnement centralisé. Tous ces points sont à améliorer pour assurer une meilleure disponibilité.Item Contribution Of Green Technological Innovations To The Sustainability Of Tourist Destinations Topic: The Impact of Solar Energy Technologies on Algerian(Ecole Superieure De Managment Tlemcen, 2026-06) Rahma Kada Rahil BoughariThis study aims to assess how solar energy adoption affects environmental, economic, and social sustainability - alongside shaping the competitive edge of hotels in Algeria. A descriptive and analytical method guided the work, relying on a survey shared with 50 staff members from various hotels, particularly those at The Mirador Hotel, to collect firsthand information. Empirical findings were processed via SPSS to evaluate proposed relationships among variables. Results helped uncover links: installing solar systems ties to lower carbon output, cuts in daily expenses contribute to cost savings, while an emerging green reputation supports stronger positioning amid rivals in Algeria’s hospitality industry.Item Création d’une startup pour le financement des touristes.(Ecole Superieure De Managment Tlemcen, 2025-08-03) Fodil Ali Islam. Date de Soutenance : Fettah Soulef. Bezzoudji MarouaLe projet Tripium s’inscrit dans le cadre du développement de solutions innovantes dans le secteur du tourisme en Algérie. Il propose la création d’une startup numérique spécialisée dans le financement des voyages touristiques, en permettant aux clients de réserver leurs séjours et de payer en plusieurs fois. Face aux contraintes économiques qui limitent l’accès au tourisme pour une large frange de la population (étudiants, familles à revenus moyens, jeunes actifs), Tripium offre une plateforme digitale intégrée combinant réservation, scoring financier, et plans de paiements flexibles. Cette approche facilite l’inclusion touristique tout en dynamisant le marché local. Le modèle repose sur plusieurs phases de développement allant d’un simple service de réservation à une plateforme intelligente intégrant des technologies avancées (scoring client, IA, automatisation marketing…). Le projet vise à devenir un acteur central du tourisme numérique en Algérie, en collaborant avec des agences de voyages et hôtels partenaires, notamment dans la région d’Oran, choisie comme zone pilote. Tripium se distingue par ses valeurs clés : innovation, efficacité, adaptabilité, qualité, transparence, responsabilité sociale et durabilité. Grâce à une équipe fondatrice complémentaire et engagée, le projet ambitionne de transformer le voyage en une expérience accessible, planifiée et sans stress financier.Item CRM et qualité de service Cas de la banque BADR RELIZANE(école superieure de managment tlemcen, 2020-09-24) SEDJAR NesrineThe objective of this study is to address the issue of customer relationship management as a modern administrative approach and its relationship to the quality of service in the banking institutions. Which has focused mainly on addressing the CRM at the Bank of BADR and its role in quality of service. To achieve the objectives of the study, we designed a questionnaire to collect preliminary data from the sample of the study, was developed a questionnaire to collect preliminary data from the study sample of 46 clients from BADR. Bank. We have adopted the analy tical descriptive method to address the problem of the subject.The results of the empirical study de monstrate the use of the BADR. bank of client relationship management concepts and procedures, a nd that the application of such management tools has a positive influence on the improvement of the quality of the services offered by the bank in terms of claims management, a sense of security and, above all, a better knowledge of the needs of consumers, in order to better meet themItem Déploiement d’un processus d’aide à la décision basé sur les TIC. Cas de la câblerie algérienne –Mostaganem(école superieure de managment tlemcen, 2021) OUAHAB KheiraStrategic decisions are generally taken by the strategic summit, they are decisions that guide the future of the company and they need the tools to help them take them, in this context the use of ICT would be a key factor for make a decision and offer an innovative use for strategic decision-making, the object of our study was to highlight the existence of a relationship between the degree of use of ICT and the improvement of decision-making strategic, and to respond to the following problem: “What is the role of ICTs in the decision-making process within the Algerian cable industry?”. In order to answer the research question, we have adopted a qualitative approach within the Algerian cable industry; an interview aims to collect information on the ICTs used and the strategic decision-making model adopted. The results obtained showed that the company does not have a pre-established decision-making process, so we opted to deploy a strategic decision-making process based on ICT for the Algerian cable industry.