Master
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Les thèses de Master
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Item L’importance de la stratégie du closing dans l’optique d’une fidélisation (Cas de : Ooredoo)(école superieure de managment tlemcen, 2021-07-13) OULD AMARA ThaninaIn front of an arduous competition, and a more informed and demanding customers, companies now have only one goal in mind: to maintain their market share and especially their customers shares. To better understand what is mentioned above, we carried out this study, the aim of which is to present the essential factors of the closing strategy, loyalty and the moderating variable "customer relationship management" in a theoretical framework. Following a questionnaire launched, we were able to obtain a sample of 165 respondents, this will help to confirm or refute our hypotheses in order to be able to respond to our problem. Using SPSS software, we initiated a quantitative analysis which allowed us to conclude by the significance and reliability of our two hypotheses and thus by their confirmationItem L’importance de la stratégie du closing dans l’optique d’une fidélisation (Cas de : Ooredoo)(école superieure de managment tlemcen, 2021-07-13) OULD AMARA ThaninaIn front of an arduous competition, and a more informed and demanding customers, companies now have only one goal in mind: to maintain their market share and especially their customers shares. To better understand what is mentioned above, we carried out this study, the aim of which is to present the essential factors of the closing strategy, loyalty and the moderating variable "customer relationship management" in a theoretical framework. Following a questionnaire launched, we were able to obtain a sample of 165 respondents, this will help to confirm or refute our hypotheses in order to be able to respond to our problem. Using SPSS software, we initiated a quantitative analysis which allowed us to conclude by the significance and reliability of our two hypotheses and thus by their confirmation.Item مساهمة التسويق الرقمي في تنمية العلاقة مع الزبون(المدرسة العليا للإدارة الاعمال تلمسان, 2021-09-19) ملياني فيروزThis study aims to highlight how digital marketing contributes to activating and developing the relationship with the customer, as its importance is manifested in highlighting the effective role offered by digital marketing tools in achieving customer satisfaction and loyalty. The results of the study concluded that digital marketing plays an important and effective role in activating and developing the relationship with the customer, as it allows for more effective communication, dialogue and interaction between the organization and its customers without spatial or temporal restrictions.