Master

Permanent URI for this communityhttps://dspace.esm-tlemcen.dz/handle/123456789/1

Les thèses de Master

Browse

Filters

20262

Settings

Has files: YesSubject: search.filters.subject.influencer marketing

Search Results

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    L’impact des stratégies de communication digitale sur l’attractivité d’une destination touristique CAS : wilaya de chlef
    (Ecole Superieure De Managment Tlemcen, 2026-06-21) Mlle.Bouthaina Amouri
    The present research has as main objective to evaluate the impact of digital communication strategies on the attractiveness of a tourist destination, taking the case of the wilaya of Chlef. To achieve this objective, we used an analytical study to investigatethe main concepts related to digital marketing, social networks, influencer marketing, e-reputation as well as tourist attractiveness and the behavior of tourists in the digital age. Regarding the practical side, we realized a field study among 122 respondents using a questionnaire distributed via Google Forms in order to obtain reliable results. The collected data were processed and analyzed using the SPSS software version 25 as well as the Excel 2007 software. . The results of the study show that digital communication strategies have a positive and significant impact on the tourist attractiveness of the wilaya of Chlef and influence the visit intentions of tourists.
  • No Thumbnail Available
    Item
    L’Impact du Marketing d’Influence sur la Communication Hôtelière Cas de l’Hôtel Renaissance Tlemcen
    (Ecole Superieure De Managment Tlemcen, 2026-06-15) Heniche Yasmine Yamina
    This research examines the impact of integrating influencer marketing into hotel communication, focusing on the case study of the Renaissance Tlemcen Hotel. The objective is to measure the extent to which the perceived characteristics of influencers—engagement, credibility, and attractiveness—positively influence the establishment's brand awareness, brand image, and booking intentions. To achieve this, a quantitative approach was adopted, combining a questionnaire administered to 70 hotel guests with a comparative analysis of the property's Instagram statistics before and after a collaboration with the influencer Chef Hadjer. The findings reveal that all three research hypotheses are confirmed, with credibility emerging as the most decisive lever for brand image. Furthermore, the collaboration with the influencer generated a highly significant increase in views and interactions on Instagram, concretely demonstrating the power of influencer marketing as a strategic communication tool for the Algerian luxury hospitality sector.