Master

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Les thèses de Master

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    L’impact des attributs de packaging des produits cosmétiques sur l’attitude d’achat des consommateurs en Algérie Etude de cas : La marque Nivea
    (Ecole Superieure De Managment Tlemcen, 2022) ZERHOUNI Fatima Zohra SAIDANI Fatima
    Various stimuli can trigger purchase intention. Packaging is a marketing stimulus that acts as an interface between the product and the consumer. Surprisingly, despite the growing interest in packaging, this topic has received little attention from researchers. In this study, we asked a series of questions about the role that the visual and informational aspects of packaging can play on the purchase intention of Algerian consumers, in particular on their beliefs, attitudes towards the product and the intention to buy. 'purchase. As well as the impact of individual consumer differences on this process such as the level of involvement with the product category, brand awareness, age and gender of individuals are the basis of our research. This study aims to know the impact of packaging and its attributes on the purchase intention of Algerian consumers, we studied its effect on cosmetic products of the Nivea brand, we used the questionnaire as a tool for collecting data. information and SPSS version 26 software was used for the statistical analysis of the study
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    L’impact de l’emballage sensoriel sur la qualité perçue des produits agroalimentaires en Algérie : Étude de cas des produits laitiers de l’unité de SAIDA du Groupe Giplait
    (Ecole Superieure De Managment Tlemcen, 2025-07) ♦ BRAHIMI Ferdous ♦ DJEDIANE Souheir
    In a competitive agri-food market, sensory packaging is a strategic lever influencing the perception of product quality. This thesis analyzes its impact on GIPLAIT's dairy products in Algeria, combining qualitative interviews and quantitative surveys. The results show that visual elements (color, design, images) are essential, while tactile and olfactory aspects enhance the overall experience. Algerian companies need to adapt their packaging strategies to local preferences while integrating sustainable dimensions. Eco-friendly packaging, using recycled or biodegradable materials, is gaining popularity, supported by certifications like ISO 14001. Innovation in sustainable materials poses the challenge of balancing aesthetics and functionality. For GIPLAIT, it is recommended to introduce seasonal designs and communicate about sustainability, as packaging is crucial for improving quality perception and differentiation in the market.