Master

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    L’impact de la communication interne sur la motivation des salariés Cas pratique : l’entreprise des travaux publics bâtiments zizi chérif, Bejaia
    (école superieure de managment tlemcen, 2021) Ahmoudj lynda
    Within organizations, internal communication gradually goes beyond its role of transmitting information to become a real management tool. It is thus capable of bringing many benefits to organizations and in particular makes it possible to have a positive influence on the employee, in various ways. The aim of this research is to show how internal communication manages to influence the motivation and the quality of the employee's work. To do this, this brief is made up of two parts. The first takes up a theoretical framework linked to the two main concepts: internal communication, motivation at work. The second presents a theoretical approach on the host organization and the conclusions drawn by a questionnaire distributed to the various socio- professional categories exist within the ETBPH Company. For our study we pursued a quantitative method, with the personnel of the company "ETBPH, PI", from a sample of (83 responses) on a questionnaire containing 3 axes (personal data, internal communication and communication impact internal on employee motivation) We have come to the fact that internal communication has a positive influence on staff motivation, developing an internal communication strategy improves the performance and productivity of the company.
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    L’impact du marketing digital sur le comportement d’achat du consommateur : cas de la boutique en ligne Jumia Algérie
    (école superieure de managment tlemcen, 2021-07-04) Bouriche sihem
    The world has changed, society has evolved, the advent of digital has changed our habits and our life style. This evolution has upset the notions of traditional marketing, today we talk more about digital marketing where companies run their advertisements on television channels or through newspapers and urban billboards. The modern consumer is more and more demanding, he demands that we produce what he wants to consume, he sees himself as an actor in the production chain. These conditions have made it more profitable for companies to retain their customers than to find new ones. This study generally aims to study the impact of digital marketing on the purchasing behavior of the consumer in the digital age case of Jumia dz, where we established the theoretical approach in the first and the second chapter, then the empirical approach. which defines the study at the economic Marco level in the ranking of digital marketing in Algeria compared to other countries; using the xl-stat 2020 program and the Smart PLS3 program for a sample of 100 Jumia site users.