Master
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Item التسويق الالكتروني ودوره في تحقيق رضا الزبون « د ا رسة استطلاعية لمؤسسة اتصالات الج ا زئر » فرع ولاية شمؼ(Ecole Superieure De Managment Tlemcen, 2023-06-12) رياحي نسيمة و صديقي شريفةThe aim of this study is to highlight the role of electronic marketing in achieving customer satisfaction in the branch of Algerie Telecom in the Chlef province. It also aims to establish the theoretical and applied relationship between the independent variable, electronic marketing, and the dependent variable, customer satisfaction. To achieve this, a descriptive-analytical approach was adopted, combining theoretical foundations with a field study conducted on a random sample of 140 customers of the Algerie Telecom branch in Chlef. Data was collected using a questionnaire and analyzed using the SPSS software package for social sciences. The study's analysis led to a set of results that confirmed a significant and negative relationship between electronic marketing and customer satisfaction in the Algerie Telecom branch in Chlef. The study also concluded that electronic marketing plays an important role in achieving customer satisfaction and is an integrated strategic tool that focuses on meeting customer needs and expectations. Customer satisfaction is also considered a vital measure for evaluating the performance of companies and brands.Item The application of online marketing strategies: A study of the effectiveness of various tools In the Algerian territory(école superieure de managment tlemcen, 2019) Fersaoui Seif el-IslamNowadays, the internet became an important partin our lives. This technological revolution has added a new needs to our growing ones, we are always looking for news updates, watching videos, communicating with other people, E-learning and many other activities, the internet play a huge role in our daily lives, so much that if you are gone for one day you will feel like you've missed a lot of updates and news The internet has become a major forum for individuals and for companies and the relationship between customers producers or service providers has developed During our study, we noticed the opportunities and the challenges related to the internet at moment but we have a feeling that most Algerian companies are so far from using these plans whether in marketing or in communicating with their clients, therefore in this study I explained the contents of marketing strategies and communication on internet specially and also explained the most common methods used in analyzing the contribution of Algerian companies in glorifying there incomes and it's impact on the consumer Through the interviews with the company's staff and a survey on social media aimed at trying to understand the importance of e- marketing strategies and their tools and helping us to define the best options adapted with the characteristics of the Algerian market and to find ways to find ways to help our local companies understand the importance of consolidation with customers